Digital Marketing In
Digital Marketing Strategy

The Digital Marketing Strategy course is designed to equip learners with the knowledge and skills needed to develop, implement, and analyze digital marketing strategies. This course covers a comprehensive range of digital marketing techniques and tools, focusing on how to leverage them to achieve business objectives. Students will learn about the digital marketing landscape, target audience analysis, content creation, SEO, social media marketing, email marketing, and data analytics.

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Overview

Digital Marketing Strategy

CLO's and SLO's

Course Learning Outcomes (CLOs)


Upon successful completion of the Digital Marketing Strategy course, learners will be able to:
  • Develop a Comprehensive Digital Marketing Plan
  • Create an integrated digital marketing strategy that aligns with business goals.
  • Identify and define target audiences using digital tools and techniques.
  • Implement Digital Marketing Tactics
  • Apply SEO best practices to improve website visibility.
  • Utilize social media platforms effectively to engage and grow audiences.
  • Design and execute email marketing campaigns.
  • Analyze and Optimize Digital Campaigns
  • Use analytics tools to measure the performance of digital marketing campaigns.
  • Interpret data to make informed decisions and optimize strategies.
  • Evaluate the return on investment (ROI) for digital marketing activities.
  • Create Engaging Content
  • Develop content that resonates with the target audience and drives engagement.
  • Implement content marketing strategies to attract and retain customers.

    Student Learning Outcomes (SLOs)


    By the end of this course, students will be able to:
  • Explain the Digital Marketing Ecosystem
  • Describe the components of a digital marketing strategy.
  • Understand the role of various digital marketing channels.
  • Conduct Market Research and Audience Analysis
  • Perform market research to identify trends and customer needs.
  • Analyze customer data to create detailed audience personas.
  • Optimize Web and Social Media Presence
  • Implement on-page and off-page SEO strategies.
  • Plan and manage social media campaigns across multiple platforms.
  • Develop Effective Email Marketing Campaigns
  • Create email marketing content that drives conversions.
  • Segment email lists and personalize messages for better engagement.
  • Measure and Report on Digital Marketing Performance
  • Use Google Analytics and other tools to track campaign performance.
  • Generate reports that summarize key metrics and insights.
  • Adapt to Emerging Trends in Digital Marketing
  • Stay updated with the latest digital marketing trends and technologies.
  • Apply new techniques to maintain competitive advantage.

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    Study contents

    Contents

    A Digital Marketing Strategy course typically covers a range of topics designed to equip participants with the knowledge and skills to develop effective digital marketing campaigns and strategies. Here are the key study contents you might expect to encounter in this course:
    Introduction to Digital Marketing

  • Overview of digital marketing landscape and its importance in modern business strategies.
  • Evolution of digital marketing channels and trends.
    Digital Marketing Strategy Development
  • Understanding the components of a digital marketing strategy.
  • Setting objectives and KPIs (Key Performance Indicators) for digital campaigns.
  • Developing a digital marketing plan aligned with business goals.
    Consumer Behavior and Digital Insights
  • Understanding online consumer behavior and decision-making processes.
  • Using data analytics and customer insights to inform digital marketing strategies.
  • Segmenting target audiences effectively in the digital space.
    Content Marketing Strategy
  • Creating a content strategy for different digital channels (e.g., website, social media, email).
  • Content creation and distribution tactics.
  • Measuring content effectiveness and engagement.
    Search Engine Optimization (SEO)
  • Fundamentals of SEO and its role in digital marketing.
  • On-page and off-page SEO strategies.
  • SEO tools and techniques for keyword research, analysis, and optimization.
    Paid Advertising (PPC)
  • Introduction to Pay-Per-Click (PPC) advertising platforms (e.g., Google Ads, Facebook Ads).
  • Campaign setup, management, and optimization.
  • Budgeting and bidding strategies for PPC campaigns.
    Social Media Marketing
  • Strategies for social media engagement and community building.
  • Platform-specific tactics for Facebook, Instagram, LinkedIn, Twitter, etc.
  • Social media analytics and measuring ROI.
    Email Marketing
  • Designing effective email marketing campaigns.
  • Email list management and segmentation.
  • Automation tools and strategies for personalized marketing.
    Digital Marketing Analytics
  • Key metrics and analytics tools for monitoring and evaluating digital marketing performance.
  • Interpreting data to optimize campaigns and improve ROI.
  • Reporting on digital marketing effectiveness to stakeholders.
    Mobile Marketing
  • Mobile marketing strategies and trends.
  • Optimizing websites and campaigns for mobile devices.
  • Location-based marketing and mobile advertising.
    Conversion Rate Optimization (CRO)
  • Principles of CRO and its importance in digital marketing.
  • Techniques for improving website conversion rates.
  • A/B testing and optimization strategies.
    Legal and Ethical Considerations
  • Privacy regulations (e.g., GDPR, CCPA) and their impact on digital marketing practices.
  • Ethical considerations in data collection, targeting, and advertising
    Emerging Trends in Digital Marketing
  • AI and machine learning in digital marketing.
  • Voice search optimization.
  • Augmented Reality (AR) and Virtual Reality (VR) applications in marketing.
    Case Studies and Practical Applications
  • Real-world examples of successful digital marketing campaigns.
  • Hands-on exercises and projects to apply digital marketing strategies.
    Career and Industry Insights
  • Roles and responsibilities in digital marketing.
  • Industry trends and job opportunities in digital marketing.
    The goal is to prepare participants to create, implement, and measure effective digital marketing strategies that drive business growth and engagement in today's digital landscape.

    • Admission

    Admission Criteria

  • Proficiency in the language of instruction (usually English) may be required.
  • Basic computer skills and familiarity with using the internet and common software applications (e.g., Microsoft Office) are generally expected. Knowledge of social media platforms and digital tools may also be beneficial.

    • Careers

    Start Your Career Now

    Digital Marketing Specialist:

  • Focus on executing digital marketing campaigns across various channels such as social media, email, SEO, and PPC.
  • Responsible for creating and optimizing content, managing social media accounts, and analyzing campaign performance.

    • Social Media Manager:

  • Specialize in managing and growing a company's presence on social media platforms.
  • Develop social media strategies, create engaging content, and interact with followers to build brand awareness and drive engagement.

    • SEO Specialist/Manager:

  • Focus on optimizing websites to improve their visibility in search engine results pages (SERPs).
  • Conduct keyword research, implement on-page and off-page SEO tactics, and analyze website performance using SEO tools.

    • Student reviews

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    Tuition fees

    Digital Marketing Strategy (Duration 3 Weeks)

    3 weeks course on Digital Marketing Strategy

    350 $

    200 $ / Total Cost
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    All our study programmes include the following benefits

    • Teaching and study material
    • Marking of your end-of-module exams
    • Monthly live and recorded tutorials
    • Use of the online campus
    • Individual study coaching
    • Online exams
    • Career coaching
    • Learn English for free

    Our global recognition

    IU is recognised by WES Canada and U.S., which means your degree can be converted to points in the local system for purposes of immigration, work, or studies.

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    Our company partners

    For over 20 years, IU has established partnerships with leading global companies. This offers you the chance to gain firsthand experience through internships and projects and allow us to adapt our learning content to the ever-evolving needs of the labour market. You'll benefit from an education designed to bridge the gap between theory and real-world practice, ensuring your readiness for your future career.

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    Recognition of previous achievements

    Have you already completed a training course, studied at a university or gained work experience? Have you completed a course or a learning path through EPIBM LinkedIn Learning, and earned a certificate? Then you have the opportunity to get your previous achievements recognised, and complete your studies at EPIBM sooner.

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    Send an email to [email protected] to find out which previous achievements you can get recognised. You can get your previous achievements recognised during your studies. Recognition files

    F.A.Q

    Frequently Asked Questions

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