Hotel Management In
The fundamentals of hotel distribution
This short course introduces participants to the essential concepts of hotel distribution, focusing on the strategies and systems that help hotels reach potential customers across various platforms. Students will explore the key distribution channels, including online travel agencies (OTAs), global distribution systems (GDS), direct bookings, and metasearch engines, and learn how to optimize distribution mix for profitability and market reach. The course also covers the impact of technology, the role of revenue management, and the evolving trends in the distribution landscape.
Overview
Overview
Course Learning Outcomes (CLOs):
- Understand the core principles and concepts of hotel distribution.
- Identify and analyze various hotel distribution channels and platforms.
- Evaluate the impact of distribution strategies on revenue management and profitability.
- Apply techniques to optimize hotel distribution for better market reach and guest satisfaction.
- Recognize emerging trends in hotel distribution and technological advancements.
Student Learning Outcomes (SLOs):
By the end of the course, students will be able to:
- Define the fundamental elements of hotel distribution systems.
- Differentiate between various distribution channels like OTAs, GDS, and direct bookings.
- Assess the advantages and limitations of different distribution strategies.
- Develop a basic distribution plan that aligns with a hotel’s overall revenue strategy.
- Explain the influence of technology and trends on hotel distribution dynamics.
Benefits
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In demand Career
With a Bachelor in artificial intelligence you are equipped with in-demand skills in the rapidly growing field of AI. Knowledge of developing AI systems, data analysis and AI techniques makes you valuable across industries, right from healthcare, finance, tech and more. This degree prepares you for career that has multiple options for diversification. AI professionals include AI engineers, data scientists, machine learning specialists, AI consultants, researchers and more. AI is transformative technology that is revolutionising the world. With an education background in AI, you are set up in an in-demand career field with an exciting future ahead!
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Solving real world problems
AI aims to constantly bridge the gap between natural intelligence and machine learning - it is a field of cutting edge research, innovation and advancing technology. This makes it ever evolving, with new algorithms, models and techniques being developed. By studying AI at an undergraduate level, you gain a strong foundation in AI fundamentals that help you better understand the latest advancements. You step into a career that empowers you to push the boundaries of AI, contribute to research and development and drive innovation in the field.
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50,000+ students
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Study contents
Course Content:
Introduction to Hotel Distribution
- Overview of distribution systems in the hospitality industry
- Importance of distribution channels in the hotel business
Key Distribution Channels
- Online Travel Agencies (OTAs)
- Global Distribution Systems (GDS)
- Direct bookings (hotel websites, apps)
- Metasearch engines
Technology and Hotel Distribution
- Role of Property Management Systems (PMS)
- Channel managers and their integration with distribution systems
- Technological advancements and the future of distribution
Revenue Management and Distribution Strategy
- Link between distribution and revenue management
- Optimizing distribution for profitability
- Balancing direct vs. third-party bookings
Emerging Trends in Hotel Distribution
- Artificial intelligence, machine learning, and predictive analytics
- Mobile distribution strategies
- Sustainability in hotel distribution
Case Studies and Practical Applications
- Real-world examples of successful hotel distribution strategies
- Developing a basic distribution plan for a hypothetical hotel
Admission
Admission
Admission Criteria:
To register for "The Fundamentals of Hotel Distribution" course, applicants should meet the following criteria:
- Basic Knowledge of Hospitality Management: It is recommended that students have a foundational understanding of the hospitality industry, particularly in areas like hotel operations or marketing.
- Education: A high school diploma or equivalent is generally required. A background in hospitality, tourism, or business studies is beneficial but not mandatory.
- Interest in Hotel Distribution or Revenue Management: This course is ideal for individuals looking to gain insights into distribution channels and strategies within the hotel industry.
Beneficiaries of the Course:
This course is particularly beneficial to:
- Aspiring Hospitality Professionals: Those looking to enter or enhance their careers in hotel management, marketing, or revenue management.
- Current Hotel Employees: Individuals working in front-office, reservations, sales, or marketing who want to expand their knowledge in distribution strategies.
- Revenue Managers: Professionals in charge of pricing and revenue optimization who want to enhance their understanding of how distribution impacts profitability.
- Hotel Owners/Operators: Entrepreneurs in the hospitality sector who want to gain a strategic understanding of how to manage distribution channels.
- Tourism and Hospitality Students: Students pursuing higher education in hospitality management who want to specialize in hotel distribution systems.
Careers
Job Opportunities After Completing the Course:
Upon completion of this course, students can pursue a range of roles within the hospitality industry that focus on hotel distribution and revenue management, including:
- Distribution Manager: Managing and optimizing hotel distribution channels to maximize revenue.
- Revenue Analyst: Assisting in pricing strategies and distribution optimization to improve hotel revenue performance.
- Reservations/Front Office Supervisor: Managing reservations and working closely with distribution platforms to ensure seamless booking experiences.
- E-commerce Manager: Overseeing online sales and distribution strategies, particularly through OTAs and direct booking platforms.
- Sales and Marketing Coordinator: Supporting the hotel’s sales and marketing efforts by optimizing distribution and exposure.
- Channel Manager: Specializing in maintaining and managing the different third-party channels and direct booking platforms a hotel uses.
- Revenue Management Consultant: Advising hotels on how to balance distribution, pricing, and profitability strategies.
Student reviews
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Saul Goodman
Ceo & Founder
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Sara Wilsson
Designer
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Jena Karlis
Store Owner
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Matt Brandon
Freelancer
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John Larson
Entrepreneur
Tuition fees
The fundamentals of hotel distribution (Duration 1 Hours)
A comprehensive introduction to the strategies and systems that drive hotel distribution across various channels for optimized revenue and market reach.
300 $
150 $ / Total CostAll our study programmes include the following benefits
- Teaching and study material
- Marking of your end-of-module exams
- Monthly live and recorded tutorials
- Use of the online campus
- Individual study coaching
- Online exams
- Career coaching
- Learn English for free
Our global recognition
IU is recognised by WES Canada and U.S., which means your degree can be converted to points in the local system for purposes of immigration, work, or studies.
As the first EU institution in UNESCO's Global Education Coalition, IU is committed to ensuring accessible quality education to students in crisis worldwide through free online micro-credentials.
Our company partners
For over 20 years, IU has established partnerships with leading global companies. This offers you the chance to gain firsthand experience through internships and projects and allow us to adapt our learning content to the ever-evolving needs of the labour market. You'll benefit from an education designed to bridge the gap between theory and real-world practice, ensuring your readiness for your future career.
Recognition
Recognition of previous achievements
Have you already completed a training course, studied at a university or gained work experience? Have you completed a course or a learning path through EPIBM LinkedIn Learning, and earned a certificate? Then you have the opportunity to get your previous achievements recognised, and complete your studies at EPIBM sooner.
Save time:
Skip individual modules or whole semesters!
Even before you apply for a study programme, we’ll gladly check whether we can take your previous achievements into account: 100% online, no strings attached. Simply fill in our recognition application form, which you can find under the content section of each study programme's webpage, and upload it via our upload section. You can also e-mail it to us, or send it via post.
Send an email to [email protected] to find out which previous achievements you can get recognised. You can get your previous achievements recognised during your studies.
Recognition files
Autonomous vehicles developer
With AI, the world is your oyster! It is an emerging field, rapidly growing, ever evolving and watched with a keen eye by industries and markets globally. There are many benefits to an education in AI:
That’s why after graduating, you’ll be able to apply your professional skills and knowledge, and work for development teams at any sector you find appealing.
Augmented reality (AR/VR) developer
Virtual (or augmented) reality isn’t all just fun and games, as great and enjoyable as that aspect is. It can also be used for groundbreaking social and psychological research, defensive purposes and therapy.
With an Applied Artificial Intelligence degree from IU University of Applied Sciences, you can take part in this vital field of technological development, and work on a wide variety of interesting projects.
Change what the world thinks about the possibilities that AI offers, and make a real difference in people’s lives, while enjoying every step of the process.
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