Digital Marketing In
SEO Fundamentals

The SEO Fundamentals course is designed to introduce learners to the core concepts and techniques of Search Engine Optimization (SEO). This course covers the essential components of SEO, including keyword research, on-page optimization, technical SEO, link building, and analytics. Participants will learn how to improve website visibility in search engine results, drive organic traffic, and enhance overall online presence.

Overview

SEO Fundamentals

Course Learning Objectives

A SEO Fundamentals short course typically aims to provide participants with foundational knowledge and skills in search engine optimization (SEO). Below is a brief overview along with example Course Learning Outcomes (CLOs) and Student Learning Outcomes (SLOs) that this course might include:

Course Overview:

Objective: The course introduces participants to the basic principles, techniques, and best practices of SEO, equipping them with essential skills to optimize websites for search engines effectively.

Course Learning Outcomes (CLOs):

Understand the Basics of SEO:

Define SEO and explain its importance in digital marketing strategies.

Describe how search engines work and the factors that influence search engine rankings.
Keyword Research and Analysis:

Conduct keyword research using tools such as Google Keyword Planner.

Analyze keyword competitiveness and relevance to target audience and business goals.
On-Page SEO Optimization:

Implement on-page SEO techniques, including optimizing meta tags, headings, and content structure.

Understand the importance of quality content, internal linking, and user experience for SEO.
Off-Page SEO Strategies:

Explain off-page SEO factors such as backlinks, domain authority, and social signals.

Identify strategies to build high-quality backlinks and enhance website authority.
Technical SEO Fundamentals:

Understand technical aspects of SEO, including website speed, mobile optimization, and site architecture.

Conduct basic technical audits and implement recommendations for SEO improvement.
SEO Tools and Analytics:

Familiarize with popular SEO tools for keyword research, performance tracking, and competitor analysis.

Interpret SEO metrics and analytics data to measure campaign effectiveness and identify areas for improvement.

Student Learning Outcomes (SLOs):

Apply SEO Techniques:

Implement basic SEO strategies on a website or web page to improve search engine visibility and rankings.

Evaluate and adjust SEO tactics based on performance metrics and industry best practices.
Create an SEO Strategy:

Develop a simple SEO strategy tailored to specific business goals and target audience.

Outline steps for ongoing SEO maintenance and continuous improvement.
Analyze and Report SEO Performance:

Analyze SEO metrics and data to assess the impact of SEO efforts on website traffic, conversions, and other key performance indicators.

Create reports summarizing SEO performance and recommending actionable insights for stakeholders.
Collaborate and Communicate Effectively:

Work collaboratively with team members or clients to implement SEO recommendations and strategies.

Communicate SEO concepts, strategies, and results effectively to non-technical stakeholders.

Conclusion:

A SEO Fundamentals short course provides participants with essential knowledge and skills to navigate the complexities of search engine optimization. By focusing on foundational principles, practical applications, and real-world examples, the course prepares learners to enhance website visibility, drive organic traffic, and achieve business objectives through effective SEO practices.

Benefits

With AI, the world is your oyster! It is an emerging field, rapidly growing, ever evolving and watched with a keen eye by industries and markets globally. There are many benefits to an education in AI:

In demand Career

With a Bachelor in artificial intelligence you are equipped with in-demand skills in the rapidly growing field of AI. Knowledge of developing AI systems, data analysis and AI techniques makes you valuable across industries, right from healthcare, finance, tech and more. This degree prepares you for career that has multiple options for diversification. AI professionals include AI engineers, data scientists, machine learning specialists, AI consultants, researchers and more. AI is transformative technology that is revolutionising the world. With an education background in AI, you are set up in an in-demand career field with an exciting future ahead!

Innovation and advancement

Applied AI is all about finding solutions and using AI systems to make life simpler. Applied AI draws on its solid foundation in Computer Science to analyse and provide solutions for real world challenges. You are prepared to address complex problems and contribute meaningfully in domains like healthcare diagnostics, fraud detection, autonomous vehicles, personalised recommendations and more. Being able to apply AI techniques for solving tasks makes for an extremely rewarding and impactful job role!

Solving real world problems

AI aims to constantly bridge the gap between natural intelligence and machine learning - it is a field of cutting edge research, innovation and advancing technology. This makes it ever evolving, with new algorithms, models and techniques being developed. By studying AI at an undergraduate level, you gain a strong foundation in AI fundamentals that help you better understand the latest advancements. You step into a career that empowers you to push the boundaries of AI, contribute to research and development and drive innovation in the field.

100% International

Study at your own pace from anywhere in the world

Recommended by 96% of our graduates

According to our latest alumni survey

50,000+ students

enrolled in Germany’s largest university

Study contents

Introduction to SEO: Understanding what SEO (Search Engine Optimization) is, its importance in digital marketing, and its role in improving website visibility in search engine results.

Keyword Research: Learning how to conduct keyword research to identify relevant search terms and phrases that potential customers use to find products or services.

On-Page SEO: Techniques for optimizing individual web pages to improve their search engine rankings. This includes optimizing meta tags (title, description), headings, content, images, and internal linking.

Off-Page SEO: Strategies to build backlinks and enhance the authority of a website through external sources such as guest blogging, social media, and online directories.

Technical SEO: Understanding technical aspects of SEO, including website structure, URL structure, site speed, mobile-friendliness, and schema markup.

Content Creation and Optimization: Best practices for creating high-quality, relevant content that satisfies user intent and incorporates SEO principles such as keyword integration and readability.

Local SEO: Techniques for optimizing a website to attract local customers and improve local search engine rankings. This includes optimizing Google My Business profiles and local citations.

SEO Tools: Introduction to popular SEO tools such as Google Analytics, Google Search Console, keyword research tools (e.g., SEMrush, Ahrefs), and SEO plugins (e.g., Yoast SEO for WordPress).

SEO Metrics and Reporting: How to measure the effectiveness of SEO efforts using key performance indicators (KPIs) such as organic traffic, keyword rankings, conversion rates, and ROI (Return on Investment).

SEO Strategy and Planning: Developing and implementing an SEO strategy aligned with business goals, including setting objectives, conducting competitive analysis, and creating an SEO action plan.

SEO Trends and Updates: Staying current with industry trends, algorithm updates (like Google's core updates), and evolving best practices in SEO.

Admission

Admission requirement

Basic computer literacy and familiarity with internet applications are usually expected. Knowledge of websites, search engines, and digital marketing concepts can be beneficial but is not always required.

Careers

SEO Specialist/SEO Analyst:

Focus on optimizing websites to improve their search engine rankings. Responsibilities may include keyword research, on-page and off-page optimization, and analyzing website performance using tools like Google Analytics.

Digital Marketing Specialist:

Broaden your scope beyond SEO to include other digital marketing channels such as social media marketing, email marketing, content marketing, and PPC (pay-per-click) advertising.

Content Marketer:

Specialize in creating and optimizing content for SEO purposes. This role involves understanding keyword strategies, creating engaging content, and ensuring it ranks well on search engines.

Student reviews

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Saul Goodman

Ceo & Founder

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Designer

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Store Owner

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Freelancer

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Entrepreneur

Tuition fees

Online Study

Part Time

6 weeks online program where student will be provided with sufficiant material

3 weeks online course (Duration 1 Month)

All sufficiant course material will be provided

400 $

200 $ / Month

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Online Study 6 weeks (Duration 2 Month)

This is a comprehensive program

600 $

300 $ / Month

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All our study programmes include the following benefits

Teaching and study material
Marking of your end-of-module exams
Monthly live and recorded tutorials

Use of the online campus
Individual study coaching
Online exams

Career coaching
Learn English for free

Our global recognition

IU is recognised by WES Canada and U.S., which means your degree can be converted to points in the local system for purposes of immigration, work, or studies.

As the first EU institution in UNESCO's Global Education Coalition, IU is committed to ensuring accessible quality education to students in crisis worldwide through free online micro-credentials.

Our company partners

For over 20 years, IU has established partnerships with leading global companies. This offers you the chance to gain firsthand experience through internships and projects and allow us to adapt our learning content to the ever-evolving needs of the labour market. You'll benefit from an education designed to bridge the gap between theory and real-world practice, ensuring your readiness for your future career.

Recognition

Recognition of previous achievements

Have you already completed a training course, studied at a university or gained work experience? Have you completed a course or a learning path through EPIBM LinkedIn Learning, and earned a certificate? Then you have the opportunity to get your previous achievements recognised, and complete your studies at EPIBM sooner.

Save time:

Skip individual modules or whole semesters!
Even before you apply for a study programme, we’ll gladly check whether we can take your previous achievements into account: 100% online, no strings attached. Simply fill in our recognition application form, which you can find under the content section of each study programme's webpage, and upload it via our upload section. You can also e-mail it to us, or send it via post.
Send an email to [email protected] to find out which previous achievements you can get recognised. You can get your previous achievements recognised during your studies. Recognition files

F.A.Q

Frequently Asked Questions

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Digital Marketing In SEO Fundamentals