Digital Marketing In
Social Media Marketing

The Social Media Marketing course is designed to equip learners with the skills and knowledge needed to create, implement, and manage effective social media marketing strategies. This course covers the essentials of social media platforms, content creation, audience engagement, analytics, and advertising. Participants will learn how to leverage social media to build brand awareness, drive traffic, generate leads, and boost sales.

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Overview

Social Media Marketing

Course Learning Objectives

The "Social Media Marketing" course is designed to provide students with the knowledge and skills needed to effectively market products and services using social media platforms. The course covers key concepts and strategies for creating, managing, and measuring social media marketing campaigns. Topics include content creation, audience engagement, social media analytics, and advertising on major platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube. Students will learn how to develop a comprehensive social media strategy that aligns with business goals and drives brand awareness, engagement, and conversions.

Course Learning Outcomes (CLOs)


Introduction to Social Media Marketing:
  • Understand the role and importance of social media marketing in the digital landscape.
  • Recognize various social media platforms and their unique features and audiences.
    Developing a Social Media Strategy:
  • Create a comprehensive social media marketing plan that aligns with business objectives.
  • Identify target audiences and develop buyer personas to tailor content and campaigns.
    Content Creation and Curation:
  • Develop engaging and relevant content for different social media platforms.
  • Use tools and techniques for content curation to maintain a consistent brand presence.
    Social Media Advertising:
  • Design and implement effective social media advertising campaigns.
  • Utilize platform-specific advertising tools and techniques to reach targeted audiences.
    Community Management and Engagement:
  • Build and manage online communities to foster engagement and brand loyalty.
  • Implement strategies for effective customer service and reputation management on social media.
    Social Media Analytics:
  • Measure and analyze the performance of social media campaigns using analytics tools.
  • Interpret data to gain insights and optimize future social media strategies.
    Emerging Trends and Best Practices:
  • Stay updated on emerging trends and best practices in social media marketing.
  • Adapt to changes in social media algorithms, tools, and user behaviors.

    Student Learning Outcomes (SLOs)


    Proficiency in Platform Utilization:
  • Demonstrate the ability to use various social media platforms effectively.
  • Tailor content and strategies to leverage the strengths of each platform.
    Strategic Planning Skills:
  • Develop and implement a strategic social media marketing plan.
  • Align social media efforts with overall business and marketing goals.
    Content Development and Curation:
  • Create high-quality, engaging content that resonates with target audiences.
  • Curate content to ensure a consistent and diverse social media presence.
    Advertising Competence:
  • Plan, execute, and manage social media advertising campaigns.
  • Optimize ad performance through targeting, budgeting, and analysis.
    Community Management:
  • Engage with social media followers to build a strong online community.
  • Handle customer interactions and manage brand reputation on social platforms.
    Analytical Skills:
  • Use social media analytics tools to track campaign performance.
  • Analyze data to extract actionable insights and improve future campaigns.
    Adaptability to Trends:
  • Stay informed about the latest trends and best practices in social media marketing.
  • Adapt social media strategies to reflect changes in the digital marketing landscape.
    By the end of the course, students will be well-equipped to create and manage effective social media marketing campaigns, leveraging the unique features of various platforms to drive engagement, brand awareness, and business growth.

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    Study contents

    Contents

    A Social Media Marketing course typically covers a wide range of topics aimed at providing participants with the knowledge and skills necessary to effectively use social media platforms for marketing purposes. Here are the key study contents you might expect to encounter in this course:

  • Introduction to Social Media Marketing

    • - Overview of social media platforms and their importance in digital marketing strategies. - Evolution of social media and its impact on consumer behavior and brand communication.
  • Social Media Strategy Development

    • - Understanding the components of a social media marketing strategy. - Setting goals and objectives for social media campaigns. - Developing a content calendar and planning social media campaigns.
  • Social Media Platforms

    • - In-depth exploration of major social media platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, etc. - Platform-specific features, best practices, and audience demographics. - Choosing the right platforms based on target audience and marketing objectives.
  • Content Creation and Management

    • - Creating engaging and relevant content for social media channels. - Techniques for storytelling, visual content creation (graphics, videos, etc.), and copywriting. - Content optimization for different social media platforms.
  • Community Management and Engagement

    • - Building and nurturing online communities on social media. - Strategies for increasing engagement (likes, comments, shares, etc.) and fostering relationships with followers. - Handling customer feedback, comments, and inquiries effectively.
  • Influencer Marketing
    • - Understanding influencer marketing and its role in social media strategies. - Identifying and collaborating with influencers aligned with brand values and target audience. - Negotiating partnerships and measuring the effectiveness of influencer campaigns.
  • Paid Social Media Advertising

    • - Introduction to paid advertising options on social media platforms (e.g., Facebook Ads, Instagram Ads, LinkedIn Ads). - Campaign setup, targeting options, budgeting, and bidding strategies. - Analyzing and optimizing ad performance to maximize ROI.
  • Social Media Analytics

    • - Key metrics and analytics tools for measuring social media performance. - Interpreting data to evaluate campaign effectiveness and make data-driven decisions. - Reporting on social media KPIs to stakeholders.
  • Social Media Trends and Emerging Platforms

    • - Current trends in social media marketing (e.g., live streaming, ephemeral content, social commerce). - Exploration of emerging platforms and their potential impact on marketing strategies.
  • Legal and Ethical Considerations

    • - Privacy issues, data protection regulations (e.g., GDPR, CCPA), and compliance in social media marketing. - Ethical considerations in content creation, advertising, and influencer partnerships.
  • Case Studies and Practical Applications

    • - Real-world examples of successful social media marketing campaigns. - Hands-on exercises, simulations, or projects to apply social media strategies and tactics.
  • Career and Industry Insights

    • - Roles and responsibilities in social media marketing. - Industry trends and job opportunities in social media management and digital marketing.

    Admission

    Admission Criteria

  • Social media marketing courses do not require prior work experience, making them accessible to individuals at various career stages, including students, professionals, and career changers.
  • Basic computer literacy and proficiency in using internet applications are usually expected. Familiarity with social media platforms (e.g., Facebook, Instagram, LinkedIn) may also be beneficial.

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    Social Media Manager:

  • Responsible for managing and overseeing all aspects of a company's social media presence.
  • Develop social media strategies, create content calendars, and oversee community management efforts.
  • Analyze performance metrics and optimize strategies to increase engagement and brand awareness.

    • Content Creator/Manager:

  • Specialize in creating compelling and engaging content specifically for social media platforms.
  • Develop content strategies, produce multimedia content (e.g., videos, graphics, blogs), and manage content calendars.
  • Collaborate with marketing teams to ensure content aligns with brand voice and marketing objectives.

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    Tuition fees

    Social Media Marketing (Duration 3 Weeks)

    3 weeks short course of Social Media Marketing

    350 $

    200 $ / Total Cost
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    All our study programmes include the following benefits

    • Teaching and study material
    • Marking of your end-of-module exams
    • Monthly live and recorded tutorials
    • Use of the online campus
    • Individual study coaching
    • Online exams
    • Career coaching
    • Learn English for free

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    IU is recognised by WES Canada and U.S., which means your degree can be converted to points in the local system for purposes of immigration, work, or studies.

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    Our company partners

    For over 20 years, IU has established partnerships with leading global companies. This offers you the chance to gain firsthand experience through internships and projects and allow us to adapt our learning content to the ever-evolving needs of the labour market. You'll benefit from an education designed to bridge the gap between theory and real-world practice, ensuring your readiness for your future career.

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    F.A.Q

    Frequently Asked Questions

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