Management, HR, and Others In
Persuasive Communication

Persuasive Communication is a dynamic short course designed to enhance your ability to influence and engage diverse audiences effectively. Through interactive modules, participants will learn the principles of persuasive messaging, the art of storytelling, and the psychological techniques that underpin effective communication. By the end of the course, learners will be equipped with practical skills to craft compelling arguments and deliver them confidently in various professional contexts.

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Overview

Overview

CLO's and SLO's

Course Learning Objectives (CLOs)


  • Understand the foundational principles of persuasive communication.
  • Analyze different communication styles and their effectiveness.
  • Develop skills in crafting persuasive messages tailored to specific audiences.
  • Apply psychological techniques to enhance persuasion in verbal and non-verbal communication.

    Student Learning Outcomes (SLOs)


  • Students will demonstrate the ability to create persuasive presentations.
  • Students will critically assess persuasive techniques in various media.
  • Students will engage in role-playing exercises to practice persuasive communication.
  • Students will evaluate the ethical implications of persuasive strategies.

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    Study contents

    Study Content Outline

    Introduction to Persuasive Communication

  • Definition and importance
  • Overview of communication models
    Understanding Your Audience
  • Audience analysis
  • Identifying audience needs and values
    Crafting Persuasive Messages
  • Structure of persuasive arguments
  • Use of evidence and emotional appeal
    Techniques of Persuasion
  • Psychological principles (e.g., reciprocity, scarcity)
  • Storytelling as a persuasive tool
    Delivery Techniques
  • Verbal and non-verbal communication skills
  • Practice sessions and feedback
    Ethics in Persuasion
  • Ethical considerations in persuasive communication
  • Distinguishing between persuasion and manipulation

    • Admission

    Admission Criteria

    • Open to individuals from all backgrounds; no specific educational requirements.
    • A desire to improve communication skills and engage effectively with others.
    • Willingness to participate in practical exercises and provide feedback.

    Careers

    Beneficiaries and Career Opportunities

    Upon completion of this course, individuals will benefit in roles such as marketing specialists, sales representatives, public relations professionals, human resources personnel, and any position that requires effective communication. This course is ideal for anyone looking to enhance their influence and effectiveness in professional settings.

    Student reviews

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    Tuition fees

    Persuasive Communication (Duration -1 Hours)

    Master the art of persuasion to elevate your communication skills and enhance your professional impact.

    300 $

    150 $ / Total Cost
    Inquiry Add to Cart

    All our study programmes include the following benefits

    • Teaching and study material
    • Marking of your end-of-module exams
    • Monthly live and recorded tutorials
    • Use of the online campus
    • Individual study coaching
    • Online exams
    • Career coaching
    • Learn English for free

    Our global recognition

    IU is recognised by WES Canada and U.S., which means your degree can be converted to points in the local system for purposes of immigration, work, or studies.

    As the first EU institution in UNESCO's Global Education Coalition, IU is committed to ensuring accessible quality education to students in crisis worldwide through free online micro-credentials.

    Our company partners

    For over 20 years, IU has established partnerships with leading global companies. This offers you the chance to gain firsthand experience through internships and projects and allow us to adapt our learning content to the ever-evolving needs of the labour market. You'll benefit from an education designed to bridge the gap between theory and real-world practice, ensuring your readiness for your future career.

    Recognition

    Recognition of previous achievements

    Have you already completed a training course, studied at a university or gained work experience? Have you completed a course or a learning path through EPIBM LinkedIn Learning, and earned a certificate? Then you have the opportunity to get your previous achievements recognised, and complete your studies at EPIBM sooner.

    Save time:

    Skip individual modules or whole semesters!
    Even before you apply for a study programme, we’ll gladly check whether we can take your previous achievements into account: 100% online, no strings attached. Simply fill in our recognition application form, which you can find under the content section of each study programme's webpage, and upload it via our upload section. You can also e-mail it to us, or send it via post.
    Send an email to [email protected] to find out which previous achievements you can get recognised. You can get your previous achievements recognised during your studies. Recognition files

    F.A.Q

    Frequently Asked Questions

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