Sales and Pre Sales In
Introduction to Tech Sales
This short course provides an introduction to the dynamic world of tech sales, designed for individuals looking to enter the fast-growing technology sector. Participants will learn the foundational concepts of tech sales, including understanding the technology sales cycle, identifying and qualifying leads, and building relationships with clients. The course emphasizes communication strategies, product knowledge, and effective sales techniques for success in a competitive market. By the end of this course, students will have the skills needed to confidently approach tech sales roles.
Overview
Overview
Course Learning Outcomes (CLOs):
- Explain the fundamentals of tech sales and the technology sales cycle.
- Identify and qualify sales leads in the tech industry.
- Apply effective communication and sales techniques to engage clients.
- Demonstrate product knowledge to meet client needs and close sales deals.
- Analyze key factors that influence client decision-making in the tech space.
Student Learning Outcomes (SLOs):
- Describe the key stages in a technology sales cycle.
- Develop strategies for lead generation and qualification.
- Perform a mock sales pitch demonstrating strong communication and product presentation.
- Identify common client objections and develop strategies to address them.
- Assess how trends and innovations in the tech industry impact sales tactics.
Benefits
With AI, the world is your oyster! It is an emerging field, rapidly growing, ever evolving and watched with a keen eye by industries and markets globally. There are many benefits to an education in AI:
In demand Career
With a Bachelor in artificial intelligence you are equipped with in-demand skills in the rapidly growing field of AI. Knowledge of developing AI systems, data analysis and AI techniques makes you valuable across industries, right from healthcare, finance, tech and more. This degree prepares you for career that has multiple options for diversification. AI professionals include AI engineers, data scientists, machine learning specialists, AI consultants, researchers and more. AI is transformative technology that is revolutionising the world. With an education background in AI, you are set up in an in-demand career field with an exciting future ahead!
Innovation and advancement
Applied AI is all about finding solutions and using AI systems to make life simpler. Applied AI draws on its solid foundation in Computer Science to analyse and provide solutions for real world challenges. You are prepared to address complex problems and contribute meaningfully in domains like healthcare diagnostics, fraud detection, autonomous vehicles, personalised recommendations and more. Being able to apply AI techniques for solving tasks makes for an extremely rewarding and impactful job role!
Solving real world problems
AI aims to constantly bridge the gap between natural intelligence and machine learning - it is a field of cutting edge research, innovation and advancing technology. This makes it ever evolving, with new algorithms, models and techniques being developed. By studying AI at an undergraduate level, you gain a strong foundation in AI fundamentals that help you better understand the latest advancements. You step into a career that empowers you to push the boundaries of AI, contribute to research and development and drive innovation in the field.
100% International
Study at your own pace from anywhere in the world
Recommended by 96% of our graduates
According to our latest alumni survey
50,000+ students
enrolled in Germany’s largest university
Study contents
Course Content:
Introduction to Tech Sales
- Overview of the tech industry and the role of tech sales.
- Key skills for tech sales professionals.
Understanding the Tech Sales Cycle
- Stages of the technology sales process.
- Importance of building relationships and trust with clients.
Lead Generation and Qualification
- Identifying potential clients in the tech industry.
- Techniques for qualifying leads effectively.
Communication and Presentation Skills
- Effective communication strategies for tech sales.
- Structuring product presentations and demonstrations.
Product Knowledge and Solution Selling
- Understanding and presenting tech products and services.
- Customizing solutions to meet client needs.
Handling Client Objections
- Common challenges faced during the sales process.
- Strategies for overcoming objections and closing deals.
Trends and Innovations in Tech Sales
- Impact of emerging technologies on sales strategies.
- Staying competitive in a rapidly evolving industry.
Final Project: Sales Pitch Simulation
- Students will prepare and present a sales pitch for a tech product or service, incorporating learned strategies and techniques.
Admission
Admission
Admission Criteria:
- Basic Educational Requirement: A high school diploma or equivalent is required. Some familiarity with business or technology is beneficial but not mandatory.
- Interest in Sales and Technology: The course is designed for individuals interested in entering the tech sales industry, so applicants should have a passion for sales, technology, and client relationship management.
- Basic Communication Skills: Since tech sales relies heavily on communication, applicants should have a good command of written and verbal communication.
- No Prior Experience Required: This is an introductory course, so prior sales experience is not necessary, making it accessible to beginners.
Who Would Benefit from This Course:
- Aspiring Sales Professionals: Individuals looking to enter the tech sales field will gain foundational knowledge and skills.
- Career Changers: Professionals from other industries looking to transition into tech sales can use this course to understand the unique dynamics of selling technology.
- Entrepreneurs: Business owners or startup founders seeking to understand how to sell their own tech products or services.
- Students in Tech Fields: Students with a tech background but limited sales experience who want to explore sales roles within the technology industry.
Careers
Career Opportunities After Completion:
- Sales Development Representative (SDR): Focuses on identifying potential clients and setting up meetings or demos for senior salespeople.
- Inside Sales Representative: Works on selling technology products or services remotely, using phone, email, and online communication tools.
- Account Executive: Manages client relationships and closes deals, often focusing on larger accounts and more complex sales cycles.
- Customer Success Manager: Works with existing clients to ensure they are getting value from the tech product and driving upsells or renewals.
- Sales Engineer: Assists in more technical sales, explaining the technical aspects of products to potential customers and answering in-depth questions.
- Business Development Representative (BDR): Focuses on outreach and lead generation, often targeting high-potential clients for further sales engagement.
Student reviews
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Saul Goodman
Ceo & Founder
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Sara Wilsson
Designer
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Jena Karlis
Store Owner
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Matt Brandon
Freelancer
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John Larson
Entrepreneur
Tuition fees
Introduction to Tech Sales (Duration 1 Hours)
A beginner-level course introducing the fundamentals of tech sales, focusing on the sales cycle, lead generation, client communication, and closing deals in the technology industry.
500 $
250 $ / Total CostAll our study programmes include the following benefits
- Teaching and study material
- Marking of your end-of-module exams
- Monthly live and recorded tutorials
- Use of the online campus
- Individual study coaching
- Online exams
- Career coaching
- Learn English for free
Our global recognition
IU is recognised by WES Canada and U.S., which means your degree can be converted to points in the local system for purposes of immigration, work, or studies.
As the first EU institution in UNESCO's Global Education Coalition, IU is committed to ensuring accessible quality education to students in crisis worldwide through free online micro-credentials.
Our company partners
For over 20 years, IU has established partnerships with leading global companies. This offers you the chance to gain firsthand experience through internships and projects and allow us to adapt our learning content to the ever-evolving needs of the labour market. You'll benefit from an education designed to bridge the gap between theory and real-world practice, ensuring your readiness for your future career.
Recognition
Recognition of previous achievements
Have you already completed a training course, studied at a university or gained work experience? Have you completed a course or a learning path through EPIBM LinkedIn Learning, and earned a certificate? Then you have the opportunity to get your previous achievements recognised, and complete your studies at EPIBM sooner.
Save time:
Skip individual modules or whole semesters!
Even before you apply for a study programme, we’ll gladly check whether we can take your previous achievements into account: 100% online, no strings attached. Simply fill in our recognition application form, which you can find under the content section of each study programme's webpage, and upload it via our upload section. You can also e-mail it to us, or send it via post.
Send an email to [email protected] to find out which previous achievements you can get recognised. You can get your previous achievements recognised during your studies.
Recognition files
Autonomous vehicles developer
With AI, the world is your oyster! It is an emerging field, rapidly growing, ever evolving and watched with a keen eye by industries and markets globally. There are many benefits to an education in AI:
That’s why after graduating, you’ll be able to apply your professional skills and knowledge, and work for development teams at any sector you find appealing.
Augmented reality (AR/VR) developer
Virtual (or augmented) reality isn’t all just fun and games, as great and enjoyable as that aspect is. It can also be used for groundbreaking social and psychological research, defensive purposes and therapy.
With an Applied Artificial Intelligence degree from IU University of Applied Sciences, you can take part in this vital field of technological development, and work on a wide variety of interesting projects.
Change what the world thinks about the possibilities that AI offers, and make a real difference in people’s lives, while enjoying every step of the process.
F.A.Q
Frequently Asked Questions
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