Hospitality Brand Management In
Hospitality Marketing
The Hospitality Marketing course offers a comprehensive exploration of marketing principles tailored specifically for the hospitality industry. Students will delve into market analysis, brand management, and digital marketing strategies, learning how to effectively engage customers and build brand loyalty in hotels, restaurants, and related sectors. Key topics include customer relationship management (CRM), sales strategies, event marketing, and the use of analytics to measure marketing effectiveness. Additionally, the course emphasizes the importance of sustainability and ethical marketing practices in today's consumer landscape. By the end of the course, participants will be equipped with the knowledge and skills necessary to develop impactful marketing strategies that enhance guest experiences and drive business growth in the dynamic hospitality environment.
Overview
Customer-Centric Marketing in Hospitality
Overview
Course Learning Objectives (CLOs)
- Evaluate current trends in the hospitality industry and their impact on marketing strategies.
- Develop a comprehensive branding strategy for a hospitality business, including messaging and positioning.
- Design and execute digital marketing campaigns using various platforms, measuring their effectiveness.
- Demonstrate proficiency in using customer relationship management (CRM) tools to enhance guest engagement and retention.
Student Learning Outcomes (SLOs)
- Craft effective sales techniques tailored to the hospitality context, focusing on upselling and promotions.
- Create a detailed marketing plan for an event or promotional campaign, considering the target audience and channels.
- Analyze marketing performance metrics and KPIs to assess campaign success and identify areas for improvement.
- Identify and apply ethical marketing practices, emphasizing sustainability and social responsibility.
Benefits
With AI, the world is your oyster! It is an emerging field, rapidly growing, ever evolving and watched with a keen eye by industries and markets globally. There are many benefits to an education in AI:
In demand Career
With a Bachelor in artificial intelligence you are equipped with in-demand skills in the rapidly growing field of AI. Knowledge of developing AI systems, data analysis and AI techniques makes you valuable across industries, right from healthcare, finance, tech and more. This degree prepares you for career that has multiple options for diversification. AI professionals include AI engineers, data scientists, machine learning specialists, AI consultants, researchers and more. AI is transformative technology that is revolutionising the world. With an education background in AI, you are set up in an in-demand career field with an exciting future ahead!
Innovation and advancement
Applied AI is all about finding solutions and using AI systems to make life simpler. Applied AI draws on its solid foundation in Computer Science to analyse and provide solutions for real world challenges. You are prepared to address complex problems and contribute meaningfully in domains like healthcare diagnostics, fraud detection, autonomous vehicles, personalised recommendations and more. Being able to apply AI techniques for solving tasks makes for an extremely rewarding and impactful job role!
Solving real world problems
AI aims to constantly bridge the gap between natural intelligence and machine learning - it is a field of cutting edge research, innovation and advancing technology. This makes it ever evolving, with new algorithms, models and techniques being developed. By studying AI at an undergraduate level, you gain a strong foundation in AI fundamentals that help you better understand the latest advancements. You step into a career that empowers you to push the boundaries of AI, contribute to research and development and drive innovation in the field.
100% International
Study at your own pace from anywhere in the world
Recommended by 96% of our graduates
According to our latest alumni survey
50,000+ students
enrolled in Germany’s largest university
Study contents
Course Study Content
Course Content
- Overview of the hospitality industry
- Importance of marketing in hospitality
- Key marketing concepts and terminology
- Understanding the target market
- Methods of market research (surveys, focus groups, etc.)
- Analyzing market trends and consumer behavior
- Developing a strong brand identity
- Brand positioning and differentiation
- Case studies of successful hospitality brands
- Website optimization and SEO for hospitality
- Social media marketing: platforms and strategies
- Email marketing campaigns and customer relationship management (CRM)
- Creating engaging content for hospitality businesses
- Importance of storytelling in marketing
- Leveraging user-generated content and reviews
- Traditional vs. digital advertising
- Creating effective promotional campaigns
- Measuring advertising effectiveness
- Role of customer service in hospitality
- Designing a memorable customer experience
- Managing online reviews and reputation
- Understanding pricing strategies
Admission
Careers
Careers
- Marketing Manager for hotels or resorts
- Social Media Manager for hospitality brands
- Brand Manager in the hospitality sector
- Digital Marketing Specialist
- Revenue Manager focusing on pricing strategies
- Event Coordinator or Planner
- Customer Experience Manager
- Sales Manager for travel agencies or hotels
- Public Relations Specialist
- Content Marketing Strategist
- Market Research Analyst
- Hospitality Consultant
- Advertising Executive for hospitality firms
Student reviews
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Saul Goodman
Ceo & Founder
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Sara Wilsson
Designer
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Jena Karlis
Store Owner
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Matt Brandon
Freelancer
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John Larson
Entrepreneur
Tuition fees
All our study programmes include the following benefits
- Teaching and study material
- Marking of your end-of-module exams
- Monthly live and recorded tutorials
- Use of the online campus
- Individual study coaching
- Online exams
- Career coaching
- Learn English for free
Our global recognition
IU is recognised by WES Canada and U.S., which means your degree can be converted to points in the local system for purposes of immigration, work, or studies.
As the first EU institution in UNESCO's Global Education Coalition, IU is committed to ensuring accessible quality education to students in crisis worldwide through free online micro-credentials.
Our company partners
For over 20 years, IU has established partnerships with leading global companies. This offers you the chance to gain firsthand experience through internships and projects and allow us to adapt our learning content to the ever-evolving needs of the labour market. You'll benefit from an education designed to bridge the gap between theory and real-world practice, ensuring your readiness for your future career.
Recognition
Recognition of previous achievements
Have you already completed a training course, studied at a university or gained work experience? Have you completed a course or a learning path through EPIBM LinkedIn Learning, and earned a certificate? Then you have the opportunity to get your previous achievements recognised, and complete your studies at EPIBM sooner.
Save time:
Skip individual modules or whole semesters!
Even before you apply for a study programme, we’ll gladly check whether we can take your previous achievements into account: 100% online, no strings attached. Simply fill in our recognition application form, which you can find under the content section of each study programme's webpage, and upload it via our upload section. You can also e-mail it to us, or send it via post.
Send an email to [email protected] to find out which previous achievements you can get recognised. You can get your previous achievements recognised during your studies.
Recognition files
Autonomous vehicles developer
With AI, the world is your oyster! It is an emerging field, rapidly growing, ever evolving and watched with a keen eye by industries and markets globally. There are many benefits to an education in AI:
That’s why after graduating, you’ll be able to apply your professional skills and knowledge, and work for development teams at any sector you find appealing.
Augmented reality (AR/VR) developer
Virtual (or augmented) reality isn’t all just fun and games, as great and enjoyable as that aspect is. It can also be used for groundbreaking social and psychological research, defensive purposes and therapy.
With an Applied Artificial Intelligence degree from IU University of Applied Sciences, you can take part in this vital field of technological development, and work on a wide variety of interesting projects.
Change what the world thinks about the possibilities that AI offers, and make a real difference in people’s lives, while enjoying every step of the process.
F.A.Q
Frequently Asked Questions
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