Sales and Pre Sales In
How to market Investors
The "How to Market to Investors" course provides participants with key strategies and techniques to effectively present and promote business opportunities to potential investors. Covering the essentials of investor profiling, crafting a compelling pitch, and showcasing unique value propositions, this course helps learners understand the investor’s mindset and tailor their approach accordingly. Participants will learn how to structure persuasive presentations, address investor concerns, and build confidence in their business model to increase the chances of securing funding. This course is designed for entrepreneurs, business developers, and anyone seeking to attract investors and foster long-term investment relationships.
Overview
Overview
Course Learning Outcomes (CLOs):
- Identify and profile target investors to align with business goals.
- Develop persuasive marketing materials that appeal to investor interests.
- Structure and deliver a compelling pitch presentation.
- Build strategies for addressing investor questions and fostering long-term relationships.
Student Learning Outcomes (SLOs):
- Conduct research to identify suitable investors and understand their priorities.
- Create a clear, investor-focused value proposition that highlights business potential.
- Design a structured pitch deck that emphasizes financial and strategic value.
- Practice effective communication techniques for investor engagement and follow-up.
Benefits
With AI, the world is your oyster! It is an emerging field, rapidly growing, ever evolving and watched with a keen eye by industries and markets globally. There are many benefits to an education in AI:
In demand Career
With a Bachelor in artificial intelligence you are equipped with in-demand skills in the rapidly growing field of AI. Knowledge of developing AI systems, data analysis and AI techniques makes you valuable across industries, right from healthcare, finance, tech and more. This degree prepares you for career that has multiple options for diversification. AI professionals include AI engineers, data scientists, machine learning specialists, AI consultants, researchers and more. AI is transformative technology that is revolutionising the world. With an education background in AI, you are set up in an in-demand career field with an exciting future ahead!
Innovation and advancement
Applied AI is all about finding solutions and using AI systems to make life simpler. Applied AI draws on its solid foundation in Computer Science to analyse and provide solutions for real world challenges. You are prepared to address complex problems and contribute meaningfully in domains like healthcare diagnostics, fraud detection, autonomous vehicles, personalised recommendations and more. Being able to apply AI techniques for solving tasks makes for an extremely rewarding and impactful job role!
Solving real world problems
AI aims to constantly bridge the gap between natural intelligence and machine learning - it is a field of cutting edge research, innovation and advancing technology. This makes it ever evolving, with new algorithms, models and techniques being developed. By studying AI at an undergraduate level, you gain a strong foundation in AI fundamentals that help you better understand the latest advancements. You step into a career that empowers you to push the boundaries of AI, contribute to research and development and drive innovation in the field.
100% International
Study at your own pace from anywhere in the world
Recommended by 96% of our graduates
According to our latest alumni survey
50,000+ students
enrolled in Germany’s largest university
Study contents
Course Content:
Understanding the Investor Mindset
- Different types of investors (angel, venture capital, institutional)
- Key motivations and expectations of investors
Investor Profiling and Targeting
- Conducting research to identify relevant investors
- Aligning investor profiles with business goals and stages
Crafting a Value Proposition
- Identifying and articulating unique selling points
- Framing business potential in a way that resonates with investors
Building an Effective Pitch Deck
- Structuring a pitch deck (problem, solution, market opportunity, financials)
- Visual and narrative techniques to create an impactful presentation
Engaging and Persuading Investors
- Strategies for connecting with investors and building rapport
- Handling common objections and answering challenging questions
Delivering the Investor Pitch
- Presentation techniques and body language for confidence
- Timing, pacing, and focusing on key points
Follow-Up and Building Long-Term Relationships
- Effective follow-up communication with investors
- Building trust and maintaining investor engagement over time
Practical Exercises and Pitch Practice
- Role-playing investor meetings with peer feedback
- Case studies on successful investor marketing strategies
Admission
Admission
Admission Criteria:
- Educational Background: No specific degree required, but knowledge in business, finance, or marketing is advantageous.
- Interest in Funding or Investment Strategy: Ideal for those seeking to attract investors or work in business development and fundraising.
- Basic Understanding of Business or Entrepreneurship: Experience with startup concepts or financial planning is beneficial but not required.
Beneficiaries of This Course:
This course is valuable for entrepreneurs, startup founders, business development professionals, and marketers looking to refine their approach to investor outreach. It also benefits project managers and those in corporate strategy roles who need to communicate their initiatives to stakeholders or potential funders.
Careers
Potential Job Opportunities After Completion:
With practical investor marketing skills, students will be prepared for roles that focus on attracting investment, presenting business cases, and relationship management, such as:
Business Development Manager
- Engaging with investors to secure funding for new projects and business expansion.
Investor Relations Specialist
- Acting as a liaison between the company and investors, ensuring transparency and alignment.
Entrepreneur or Startup Founder
- Using pitch strategies to attract venture capital and angel investments.
Fundraising Coordinator
- Developing funding proposals and pitches for organizations seeking capital.
Corporate Strategy Analyst
- Creating presentations and business cases for new initiatives, often involving stakeholders and investors.
Financial Advisor for Startups
- Advising clients on strategies for securing investment and preparing investor-facing materials.
This course provides the foundational skills to effectively market business opportunities to investors, which can open doors to roles across startups, venture capital, and corporate development.
Student reviews
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Saul Goodman
Ceo & Founder
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Sara Wilsson
Designer
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Jena Karlis
Store Owner
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Matt Brandon
Freelancer
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John Larson
Entrepreneur
Tuition fees
How to market Investors (Duration 1 Hours)
Learn essential strategies to craft and deliver compelling pitches that attract and engage investors for funding success.
500 $
250 $ / Total CostAll our study programmes include the following benefits
- Teaching and study material
- Marking of your end-of-module exams
- Monthly live and recorded tutorials
- Use of the online campus
- Individual study coaching
- Online exams
- Career coaching
- Learn English for free
Our global recognition
IU is recognised by WES Canada and U.S., which means your degree can be converted to points in the local system for purposes of immigration, work, or studies.
As the first EU institution in UNESCO's Global Education Coalition, IU is committed to ensuring accessible quality education to students in crisis worldwide through free online micro-credentials.
Our company partners
For over 20 years, IU has established partnerships with leading global companies. This offers you the chance to gain firsthand experience through internships and projects and allow us to adapt our learning content to the ever-evolving needs of the labour market. You'll benefit from an education designed to bridge the gap between theory and real-world practice, ensuring your readiness for your future career.
Recognition
Recognition of previous achievements
Have you already completed a training course, studied at a university or gained work experience? Have you completed a course or a learning path through EPIBM LinkedIn Learning, and earned a certificate? Then you have the opportunity to get your previous achievements recognised, and complete your studies at EPIBM sooner.
Save time:
Skip individual modules or whole semesters!
Even before you apply for a study programme, we’ll gladly check whether we can take your previous achievements into account: 100% online, no strings attached. Simply fill in our recognition application form, which you can find under the content section of each study programme's webpage, and upload it via our upload section. You can also e-mail it to us, or send it via post.
Send an email to [email protected] to find out which previous achievements you can get recognised. You can get your previous achievements recognised during your studies.
Recognition files
Autonomous vehicles developer
With AI, the world is your oyster! It is an emerging field, rapidly growing, ever evolving and watched with a keen eye by industries and markets globally. There are many benefits to an education in AI:
That’s why after graduating, you’ll be able to apply your professional skills and knowledge, and work for development teams at any sector you find appealing.
Augmented reality (AR/VR) developer
Virtual (or augmented) reality isn’t all just fun and games, as great and enjoyable as that aspect is. It can also be used for groundbreaking social and psychological research, defensive purposes and therapy.
With an Applied Artificial Intelligence degree from IU University of Applied Sciences, you can take part in this vital field of technological development, and work on a wide variety of interesting projects.
Change what the world thinks about the possibilities that AI offers, and make a real difference in people’s lives, while enjoying every step of the process.
F.A.Q
Frequently Asked Questions
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