Sales and Pre Sales In
Pharma Sales

This short course offers an introduction to the world of pharmaceutical sales, focusing on the skills and knowledge necessary to succeed in this highly regulated industry. Participants will explore the unique dynamics of selling pharmaceutical products, including understanding medical terminology, the regulatory environment, and effective communication with healthcare professionals. The course emphasizes relationship building, product knowledge, and ethical considerations in sales practices. By the end of the course, students will be equipped with the essential tools to pursue a career in pharmaceutical sales.

Overview

Overview

Course Learning Outcomes (CLOs):

  1. Understand the pharmaceutical industry and the sales cycle within this sector.
     
  2. Identify key stakeholders in pharmaceutical sales and develop strategies to engage healthcare professionals.
     
  3. Apply ethical selling techniques in compliance with industry regulations.
     
  4. Demonstrate effective communication skills tailored to healthcare providers.
     
  5. Analyze factors influencing purchasing decisions in the pharmaceutical market.

Student Learning Outcomes (SLOs):

  1. Describe the structure and functions of the pharmaceutical sales process.
     
  2. Identify the roles of doctors, pharmacists, and healthcare professionals in the pharmaceutical sales cycle.
     
  3. Perform a mock sales call using appropriate pharmaceutical terminology and product knowledge.
     
  4. Develop strategies to ethically handle objections and promote products within regulatory guidelines.
     
  5. Assess how evolving healthcare trends and drug innovations impact pharmaceutical sales strategies.

100% International

Study at your own pace from anywhere in the world

Recommended by 96% of our graduates

According to our latest alumni survey

50,000+ students

enrolled in Germany’s largest university

Study contents

Course Content:

Introduction to Pharmaceutical Sales

  • Overview of the pharmaceutical industry and its importance.
  • Key skills and attributes of successful pharma sales professionals.

Understanding the Pharma Sales Cycle

  • Stages of the pharmaceutical sales process.
  • Building relationships with healthcare providers and stakeholders.

Pharmaceutical Product Knowledge

  • Learning about different types of pharmaceutical products.
  • Understanding drug indications, contraindications, and side effects.

Regulatory Environment and Compliance

  • Overview of industry regulations (FDA, EMA, etc.).
  • Ethical sales practices and navigating compliance issues.

Communication and Relationship Building

  • Strategies for effective communication with healthcare professionals.
  • Tailoring presentations and sales calls to meet the needs of doctors, pharmacists, and hospitals.

Handling Objections and Closing the Sale

  • Addressing common objections from healthcare professionals.
  • Closing deals while maintaining long-term client relationships.

Trends and Innovations in Pharma Sales

  • The role of new drug developments, technology, and changing healthcare policies in sales strategies.
  • Adapting to emerging trends in personalized medicine and telehealth.

Final Project: Pharma Sales Simulation

  • Students will conduct a simulated sales call, demonstrating product knowledge, regulatory compliance, and relationship-building strategies.

Admission

Admission

Admission Criteria:

  • Basic Educational Requirement: A high school diploma or equivalent is required. A background in life sciences, healthcare, or related fields is beneficial but not mandatory.
     
  • Interest in Healthcare and Sales: This course is designed for individuals interested in a career that combines sales with the pharmaceutical and healthcare sectors.
     
  • Communication Skills: Since pharma sales involve interaction with healthcare professionals, strong communication skills are essential.
     
  • No Prior Experience Required: This is an introductory course, making it accessible for those with no prior experience in pharmaceutical sales.

Who Would Benefit from This Course:

  • Aspiring Pharma Sales Representatives: Individuals who want to enter the pharmaceutical sales industry.
     
  • Healthcare Professionals: Individuals with healthcare backgrounds (e.g., nurses, pharmacists) looking to transition into sales roles in the pharmaceutical industry.
     
  • Sales Professionals: Individuals with general sales experience who want to specialize in the healthcare and pharmaceutical sectors.
     
  • Career Changers: Those from unrelated fields seeking to explore a new career path in a highly regulated and rewarding industry.

Careers

Career Opportunities After Completion:

  • Pharmaceutical Sales Representative: Works to promote and sell pharmaceutical products to healthcare providers, including doctors, pharmacists, and hospitals.
     
  • Medical Sales Representative: Focuses on selling medical products and equipment to healthcare facilities.
     
  • Specialty Sales Representative: Deals with more specialized and complex pharmaceutical products, often targeting niche markets or specific medical specialties.
     
  • Territory Manager: Oversees sales in a specific geographic area, ensuring that products are promoted and sold to healthcare providers within the assigned region.
     
  • Pharmaceutical Account Manager: Manages relationships with key accounts, such as hospitals, large healthcare organizations, or pharmacies, ensuring continued sales and product usage.

Student reviews

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Tuition fees

Pharma Sales (Duration 1 Hours)

A foundational course designed to equip participants with the essential skills and knowledge needed to succeed in pharmaceutical sales, focusing on product knowledge, ethical selling, and communication with healthcare professionals.

500 $

250 $ / Total Cost

All our study programmes include the following benefits

  • Teaching and study material
  • Marking of your end-of-module exams
  • Monthly live and recorded tutorials
  • Use of the online campus
  • Individual study coaching
  • Online exams
  • Career coaching
  • Learn English for free

Our global recognition

IU is recognised by WES Canada and U.S., which means your degree can be converted to points in the local system for purposes of immigration, work, or studies.

As the first EU institution in UNESCO's Global Education Coalition, IU is committed to ensuring accessible quality education to students in crisis worldwide through free online micro-credentials.

Our company partners

For over 20 years, IU has established partnerships with leading global companies. This offers you the chance to gain firsthand experience through internships and projects and allow us to adapt our learning content to the ever-evolving needs of the labour market. You'll benefit from an education designed to bridge the gap between theory and real-world practice, ensuring your readiness for your future career.

Recognition

Recognition of previous achievements

Have you already completed a training course, studied at a university or gained work experience? Have you completed a course or a learning path through EPIBM LinkedIn Learning, and earned a certificate? Then you have the opportunity to get your previous achievements recognised, and complete your studies at EPIBM sooner.

Save time:

Skip individual modules or whole semesters!
Even before you apply for a study programme, we’ll gladly check whether we can take your previous achievements into account: 100% online, no strings attached. Simply fill in our recognition application form, which you can find under the content section of each study programme's webpage, and upload it via our upload section. You can also e-mail it to us, or send it via post.
Send an email to [email protected] to find out which previous achievements you can get recognised. You can get your previous achievements recognised during your studies. Recognition files

F.A.Q

Frequently Asked Questions

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