Sales and Pre Sales In
Pre-Sales Strategy
This short course, "Pre-Sales Strategy," provides participants with a comprehensive understanding of the critical planning and preparation involved in successful sales engagements. Covering key elements such as market research, lead qualification, competitor analysis, and value proposition development, this course equips learners with the tools to create targeted, impactful pre-sales strategies. Participants will learn how to align solutions with customer needs, identify decision-makers, and prepare for effective sales conversations, ensuring a smoother sales cycle and higher conversion rates.
Overview
Overview
Course Learning Outcomes (CLOs):
- Develop pre-sales strategies that align with target markets and customer needs.
- Conduct competitor analysis and identify key differentiators for positioning.
- Qualify leads based on established criteria to optimize sales potential.
- Craft tailored value propositions that resonate with prospective clients.
Student Learning Outcomes (SLOs):
- Identify and analyze key customer profiles and target market segments.
- Perform basic competitor analysis and apply findings to improve positioning.
- Use lead qualification criteria to focus on high-potential prospects.
- Develop pre-sales materials, such as value propositions and product positioning statements.
Benefits
With AI, the world is your oyster! It is an emerging field, rapidly growing, ever evolving and watched with a keen eye by industries and markets globally. There are many benefits to an education in AI:
In demand Career
With a Bachelor in artificial intelligence you are equipped with in-demand skills in the rapidly growing field of AI. Knowledge of developing AI systems, data analysis and AI techniques makes you valuable across industries, right from healthcare, finance, tech and more. This degree prepares you for career that has multiple options for diversification. AI professionals include AI engineers, data scientists, machine learning specialists, AI consultants, researchers and more. AI is transformative technology that is revolutionising the world. With an education background in AI, you are set up in an in-demand career field with an exciting future ahead!
Innovation and advancement
Applied AI is all about finding solutions and using AI systems to make life simpler. Applied AI draws on its solid foundation in Computer Science to analyse and provide solutions for real world challenges. You are prepared to address complex problems and contribute meaningfully in domains like healthcare diagnostics, fraud detection, autonomous vehicles, personalised recommendations and more. Being able to apply AI techniques for solving tasks makes for an extremely rewarding and impactful job role!
Solving real world problems
AI aims to constantly bridge the gap between natural intelligence and machine learning - it is a field of cutting edge research, innovation and advancing technology. This makes it ever evolving, with new algorithms, models and techniques being developed. By studying AI at an undergraduate level, you gain a strong foundation in AI fundamentals that help you better understand the latest advancements. You step into a career that empowers you to push the boundaries of AI, contribute to research and development and drive innovation in the field.
100% International
Study at your own pace from anywhere in the world
Recommended by 96% of our graduates
According to our latest alumni survey
50,000+ students
enrolled in Germany’s largest university
Study contents
Course Content:
Introduction to Pre-Sales Strategy
- Importance of pre-sales in the sales cycle
- Overview of pre-sales tasks and responsibilities
Market and Customer Research
- Identifying target audiences and customer personas
- Gathering insights into customer pain points and needs
Lead Qualification and Prioritization
- Setting qualification criteria for leads
- Techniques for identifying high-quality prospects
- Lead scoring and prioritization strategies
Competitor Analysis
- Identifying competitors and analyzing their strengths and weaknesses
- Developing key differentiators to enhance competitive positioning
Value Proposition Development
- Crafting compelling value propositions aligned with client needs
- Communicating the unique benefits of products or services
- Creating a client-centric approach to value propositions
Building Pre-Sales Materials
- Developing sales decks and positioning statements
- Preparing presentations tailored to specific client challenges
- Tools and resources for creating engaging pre-sales content
Pre-Sales Engagement Techniques
- Initiating conversations with leads and handling early-stage inquiries
- Addressing initial objections and demonstrating solution fit
- Building trust and establishing a rapport with decision-makers
Practical Exercises and Role-Playing
- Role-play scenarios for pre-sales interactions
- Case studies to apply pre-sales strategies in real-world contexts
Admission
Admission
Admission Criteria:
- Educational Background: No formal education requirement; however, a background in business, marketing, or sales is beneficial.
- Basic Understanding of Sales Concepts: Familiarity with general sales processes or experience in a customer-facing role is recommended.
- Interest in Sales Strategy or Sales Support: Ideal for those looking to improve or develop skills in the pre-sales phase of the sales cycle.
Beneficiaries of This Course:
This course is ideal for aspiring sales professionals, sales support staff, business development associates, and account executives. It’s also beneficial for entrepreneurs and customer success managers who want to improve their approach to lead qualification, solution alignment, and competitor positioning.
Careers
Potential Job Opportunities After Completion:
With a foundation in pre-sales strategy, students will gain practical skills applicable to entry-level and intermediate roles in various industries, including:
Pre-Sales Consultant or Pre-Sales Specialist
- Supporting sales teams by researching client needs, preparing materials, and engaging clients during the initial stages of the sales cycle.
Sales Development Representative (SDR)
- Qualifying leads, identifying potential customers, and positioning products to meet specific client needs.
Business Development Associate
- Engaging prospective clients through targeted outreach, conducting competitor analysis, and identifying key opportunities.
Account Executive
- Leveraging pre-sales techniques to prepare for client meetings, customize pitches, and improve closing success.
Product Marketing Specialist
- Using pre-sales insights to shape marketing materials that align with client needs and competitive positioning.
Client Solutions Consultant
- Working with clients to assess needs, provide initial consultations, and align services with client goals.
This course offers valuable skills for any professional involved in the sales or client engagement process, setting up students for a range of roles that benefit from pre-sales expertise.
Student reviews
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Saul Goodman
Ceo & Founder
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Designer
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Freelancer
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Tuition fees
Pre-Sales Strategy (Duration 1 Hours)
Master essential pre-sales strategies to qualify leads, analyze competitors, and craft compelling value propositions for successful sales engagements.
500 $
250 $ / Total CostAll our study programmes include the following benefits
- Teaching and study material
- Marking of your end-of-module exams
- Monthly live and recorded tutorials
- Use of the online campus
- Individual study coaching
- Online exams
- Career coaching
- Learn English for free
Our global recognition
IU is recognised by WES Canada and U.S., which means your degree can be converted to points in the local system for purposes of immigration, work, or studies.
As the first EU institution in UNESCO's Global Education Coalition, IU is committed to ensuring accessible quality education to students in crisis worldwide through free online micro-credentials.
Our company partners
For over 20 years, IU has established partnerships with leading global companies. This offers you the chance to gain firsthand experience through internships and projects and allow us to adapt our learning content to the ever-evolving needs of the labour market. You'll benefit from an education designed to bridge the gap between theory and real-world practice, ensuring your readiness for your future career.
Recognition
Recognition of previous achievements
Have you already completed a training course, studied at a university or gained work experience? Have you completed a course or a learning path through EPIBM LinkedIn Learning, and earned a certificate? Then you have the opportunity to get your previous achievements recognised, and complete your studies at EPIBM sooner.
Save time:
Skip individual modules or whole semesters!
Even before you apply for a study programme, we’ll gladly check whether we can take your previous achievements into account: 100% online, no strings attached. Simply fill in our recognition application form, which you can find under the content section of each study programme's webpage, and upload it via our upload section. You can also e-mail it to us, or send it via post.
Send an email to [email protected] to find out which previous achievements you can get recognised. You can get your previous achievements recognised during your studies.
Recognition files
Autonomous vehicles developer
With AI, the world is your oyster! It is an emerging field, rapidly growing, ever evolving and watched with a keen eye by industries and markets globally. There are many benefits to an education in AI:
That’s why after graduating, you’ll be able to apply your professional skills and knowledge, and work for development teams at any sector you find appealing.
Augmented reality (AR/VR) developer
Virtual (or augmented) reality isn’t all just fun and games, as great and enjoyable as that aspect is. It can also be used for groundbreaking social and psychological research, defensive purposes and therapy.
With an Applied Artificial Intelligence degree from IU University of Applied Sciences, you can take part in this vital field of technological development, and work on a wide variety of interesting projects.
Change what the world thinks about the possibilities that AI offers, and make a real difference in people’s lives, while enjoying every step of the process.
F.A.Q
Frequently Asked Questions
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