Specialised bachelors in AI in Business In
AI in Business - Digital Marketing & SEO
This course aims to equip students with a blend of theoretical knowledge and practical skills necessary to leverage AI technologies effectively in digital marketing and Search Engine Optimization (SEO) contexts within businesses.
Overview
Online Course Overview
At IU International University of Applied Sciences, our BSc in AI in Business - Transport and Logistic online programme lets you align your studies with your lifestyle. It combines the technical sophistication of artificial intelligence with the strategic intricacies of the business world. Learn how to utilise AI to enhance efficient logistics strategies and improve supply chain optimizations.
This bachelors in AI in Business - Transport and Logistic online offers numerous benefits:
In our BSc programme, you’ll develop essential soft skills, including:
… and master crucial hard skills, such as:
Our BSc AI in Business - Digital Marketing and SEO online programme gives you a broad overview of AI and the application of modern AI methods in selected use-case scenarios, with a strong focus on the use of generative AI in an enterprise context. Learn the fundamentals of AI and business administration, with a focus on digital marketing and SEO. The curriculum is designed to ensure you gain a competitive edge in the industry. Broad overview of AI and the application of modern AI methods in selected use-case scenarios. Strong focus on the use of generative AI in an enterprise context. Fundamentals in the areas of AI and business administration. Topics include digitalization, ethics, and internationality. Focus on digital marketing and SEO.
Benefits
With AI, the world is your oyster! It is an emerging field, rapidly growing, ever evolving and watched with a keen eye by industries and markets globally. There are many benefits to an education in AI:
In demand Career
With a Bachelor in artificial intelligence you are equipped with in-demand skills in the rapidly growing field of AI. Knowledge of developing AI systems, data analysis and AI techniques makes you valuable across industries, right from healthcare, finance, tech and more. This degree prepares you for career that has multiple options for diversification. AI professionals include AI engineers, data scientists, machine learning specialists, AI consultants, researchers and more. AI is transformative technology that is revolutionising the world. With an education background in AI, you are set up in an in-demand career field with an exciting future ahead!
Innovation and advancement
Applied AI is all about finding solutions and using AI systems to make life simpler. Applied AI draws on its solid foundation in Computer Science to analyse and provide solutions for real world challenges. You are prepared to address complex problems and contribute meaningfully in domains like healthcare diagnostics, fraud detection, autonomous vehicles, personalised recommendations and more. Being able to apply AI techniques for solving tasks makes for an extremely rewarding and impactful job role!
Solving real world problems
AI aims to constantly bridge the gap between natural intelligence and machine learning - it is a field of cutting edge research, innovation and advancing technology. This makes it ever evolving, with new algorithms, models and techniques being developed. By studying AI at an undergraduate level, you gain a strong foundation in AI fundamentals that help you better understand the latest advancements. You step into a career that empowers you to push the boundaries of AI, contribute to research and development and drive innovation in the field.
Your degree summed up
All the facts and figures about your study programme at a glance
Online Study Model Degree
180 ECTS
English
Accreditation & Recognition
Accredited in line with German and European standardsZFU 1129722c180 ECTS - English
Your degree is Internationally recognised and can easily be transferred to another country
Tuition Fees & Scholarships
Starting from 6912 $ per month
Competitive online scholarships based on merit and personal circumstances
No application fees
Study Duration
any time
36 - 72 months (depending on time model)
100% International
Study at your own pace from anywhere in the world
Recommended by 96% of our graduates
According to our latest alumni survey
50,000+ students
enrolled in Germany’s largest university
Study contents
Here's what you'll study in each semester:
Module
ECTS
Business 101
5
Artificial Intelligence
5
Introduction to NLP
5
Social Commerce
5
Project: AI Excellence with Creative Prompting Techniques
5
Electives D
5
Introduction to Academic Work
5
Principles of Management
5
Advanced NLP: Generative AI in Business Applications
5
Project: Campaigns in Social Media
5
Project: AI Product Commercialisation
5
Electives D
5
Deep Learning in Business Contexts: Predictive Analytics
5
Ethics and Legal Aspects in AI
5
Advanced Data Analysis
5
Search Engine Optimization - SEO
5
Project: NLP in Business Applications: Customer Service Automation and Sentiment Analysis
5
Electives D
5
Business Intelligence and Data Visualization
5
Change Management
5
Augmented, Mixed and Virtual Reality
5
Search Engine Advertising - SEA
5
Project: AI Change Management
5
Electives D
5
AI Talent Development
5
Process Automation
5
Data Analytics and Big Data
5
Project: Cross Media Marketing
5
Project: Generative AI in an Enterprise Context
5
Electives D
5
Seminar: Ethical Innovation
5
Seminar: AI in Marketing & E-Commerce
5
Project: Low-Code Development
5
Electives D
5
Bachelor Thesis
10
Project: Digital Business Models
5
Project: Business Intelligence
5
Intercultural and Ethical Decision-Making
5
Digital Skills
5
Interaction and Communication in Organisations
5
Seminar: Current Topics in Digitalization
5
Admission
Admission Requirement
You can commence your preferred study program at EPIBM upon meeting the specified requirements. Admission documents must be submitted in English or German; a translation is necessary if they are not originally issued in either of these two languages. Should you require assistance with translation, we can facilitate the process by connecting you with our reliable translation partners.
Careers
AI Digital Marketing Specialists:
As an AI Digital Marketing Specialist, you will be at the forefront of the digital revolution, harnessing the power of artificial intelligence to transform marketing strategies. Your role encompasses the development and implementation of AI-based marketing strategies, including planning, executing, and evaluating campaigns using machine learning, data analysis, and personalised marketing. You'll optimise the customer experience by creating personalised interactions and content. Additionally, your tasks include effective deployment and management of AI tools and collaborating with Sales, IT, and Customer Service teams to ensure cohesive strategies.
SEO Consultant/Manager
In the role of an SEO Consultant/Manager, you will lead efforts to improve website visibility in search engine results. Your primary responsibilities will involve conducting keyword research to identify effective keywords for content optimisation. You will optimise technical aspects of websites, such as loading times and mobile-friendly design. Continuous monitoring and analysis of SEO performance will be critical, as you provide data-driven reports and recommendations. Collaboration with other departments is essential to create effective SEO strategies and ensure comprehensive optimisation across all digital fronts.
Student reviews
Coming Soon.
Proin iaculis purus consequat sem cure digni ssim donec porttitora entum suscipit rhoncus. Accusantium quam, ultricies eget id, aliquam eget nibh et. Maecen aliquam, risus at semper.
Saul Goodman
Ceo & Founder
Export tempor illum tamen malis malis eram quae irure esse labore quem cillum quid cillum eram malis quorum velit fore eram velit sunt aliqua noster fugiat irure amet legam anim culpa.
Sara Wilsson
Designer
Enim nisi quem export duis labore cillum quae magna enim sint quorum nulla quem veniam duis minim tempor labore quem eram duis noster aute amet eram fore quis sint minim.
Jena Karlis
Store Owner
Fugiat enim eram quae cillum dolore dolor amet nulla culpa multos export minim fugiat minim velit minim dolor enim duis veniam ipsum anim magna sunt elit fore quem dolore labore illum veniam.
Matt Brandon
Freelancer
Quis quorum aliqua sint quem legam fore sunt eram irure aliqua veniam tempor noster veniam enim culpa labore duis sunt culpa nulla illum cillum fugiat legam esse veniam culpa fore nisi cillum quid.
John Larson
Entrepreneur
Tuition fees
All our study programmes include the following benefits
- Teaching and study material
- Marking of your end-of-module exams
- Monthly live and recorded tutorials
- Use of the online campus
- Individual study coaching
- Online exams
- Career coaching
- Learn English for free
- Money back guarantee during 1st month
Our global recognition
IU is recognised by WES Canada and U.S., which means your degree can be converted to points in the local system for purposes of immigration, work, or studies.
As the first EU institution in UNESCO's Global Education Coalition, IU is committed to ensuring accessible quality education to students in crisis worldwide through free online micro-credentials.
Our company partners
For over 20 years, IU has established partnerships with leading global companies. This offers you the chance to gain firsthand experience through internships and projects and allow us to adapt our learning content to the ever-evolving needs of the labour market. You'll benefit from an education designed to bridge the gap between theory and real-world practice, ensuring your readiness for your future career.
Recognition
Recognition of previous achievements
Have you already completed a training course, studied at a university or gained work experience? Have you completed a course or a learning path through EPIBM LinkedIn Learning, and earned a certificate? Then you have the opportunity to get your previous achievements recognised, and complete your studies at EPIBM sooner.
Save time:
Skip individual modules or whole semesters!
Even before you apply for a study programme, we’ll gladly check whether we can take your previous achievements into account: 100% online, no strings attached. Simply fill in our recognition application form, which you can find under the content section of each study programme's webpage, and upload it via our upload section. You can also e-mail it to us, or send it via post.
Send an email to [email protected] to find out which previous achievements you can get recognised. You can get your previous achievements recognised during your studies.
Recognition files
Autonomous vehicles developer
With AI, the world is your oyster! It is an emerging field, rapidly growing, ever evolving and watched with a keen eye by industries and markets globally. There are many benefits to an education in AI:
That’s why after graduating, you’ll be able to apply your professional skills and knowledge, and work for development teams at any sector you find appealing.
Augmented reality (AR/VR) developer
Virtual (or augmented) reality isn’t all just fun and games, as great and enjoyable as that aspect is. It can also be used for groundbreaking social and psychological research, defensive purposes and therapy.
With an Applied Artificial Intelligence degree from IU University of Applied Sciences, you can take part in this vital field of technological development, and work on a wide variety of interesting projects.
Change what the world thinks about the possibilities that AI offers, and make a real difference in people’s lives, while enjoying every step of the process.
F.A.Q
Frequently Asked Questions
You might also be interested in these study programmes
Accredited and certified
