Specialised bachelors in AI in Business In
AI in Business - Digital Marketing & SEO

This course aims to equip students with a blend of theoretical knowledge and practical skills necessary to leverage AI technologies effectively in digital marketing and Search Engine Optimization (SEO) contexts within businesses.

Overview

Online Course Overview

At IU International University of Applied Sciences, our BSc in AI in Business - Transport and Logistic online programme lets you align your studies with your lifestyle. It combines the technical sophistication of artificial intelligence with the strategic intricacies of the business world. Learn how to utilise AI to enhance efficient logistics strategies and improve supply chain optimizations.

This bachelors in AI in Business - Transport and Logistic online offers numerous benefits:

  • Study online from anywhere, anytime.
  • Manage your time, balancing work and study effortlessly.
  • Gain targeted expertise in one of the most innovative and rapidly growing sectors of the modern economy.
  • Prepares you to become a creator of the interconnected transport and logistics landscape of tomorrow.
    In our BSc programme, you’ll develop essential soft skills, including:
  • Critical thinking
  • Problem-solving
  • Adaptability
  • Leadership
    … and master crucial hard skills, such as:
  • Business Intelligence and Data Visualization
  • Advanced Data Analysis
  • Process Automation

  • Our BSc AI in Business - Digital Marketing and SEO online programme gives you a broad overview of AI and the application of modern AI methods in selected use-case scenarios, with a strong focus on the use of generative AI in an enterprise context. Learn the fundamentals of AI and business administration, with a focus on digital marketing and SEO. The curriculum is designed to ensure you gain a competitive edge in the industry. Broad overview of AI and the application of modern AI methods in selected use-case scenarios. Strong focus on the use of generative AI in an enterprise context. Fundamentals in the areas of AI and business administration. Topics include digitalization, ethics, and internationality. Focus on digital marketing and SEO.

    Your degree summed up

    All the facts and figures about your study programme at a glance

    Online Study Model Degree

    Bachelor of Science (B.Sc.)

    180 ECTS

    Language

    English

    Accreditation & Recognition

    Accreditation

    Accredited in line with German and European standardsZFU 1129722c180 ECTS - English

    Recognition

    Your degree is Internationally recognised and can easily be transferred to another country

    Tuition Fees & Scholarships

    Tuition Fees

    Starting from 6912 $ per month

    Scholarships

    Competitive online scholarships based on merit and personal circumstances

    Online application

    No application fees

    Study Duration

    Study start

    any time

    Duration

    36 - 72 months (depending on time model)

    100% International

    Study at your own pace from anywhere in the world

    Recommended by 96% of our graduates

    According to our latest alumni survey

    50,000+ students

    enrolled in Germany’s largest university

    Study contents

    Here's what you'll study in each semester:

    Admission

    Admission Requirement

    You can commence your preferred study program at EPIBM upon meeting the specified requirements. Admission documents must be submitted in English or German; a translation is necessary if they are not originally issued in either of these two languages. Should you require assistance with translation, we can facilitate the process by connecting you with our reliable translation partners.

    Careers

    AI Digital Marketing Specialists:

    As an AI Digital Marketing Specialist, you will be at the forefront of the digital revolution, harnessing the power of artificial intelligence to transform marketing strategies. Your role encompasses the development and implementation of AI-based marketing strategies, including planning, executing, and evaluating campaigns using machine learning, data analysis, and personalised marketing. You'll optimise the customer experience by creating personalised interactions and content. Additionally, your tasks include effective deployment and management of AI tools and collaborating with Sales, IT, and Customer Service teams to ensure cohesive strategies.

    SEO Consultant/Manager

     In the role of an SEO Consultant/Manager, you will lead efforts to improve website visibility in search engine results. Your primary responsibilities will involve conducting keyword research to identify effective keywords for content optimisation. You will optimise technical aspects of websites, such as loading times and mobile-friendly design. Continuous monitoring and analysis of SEO performance will be critical, as you provide data-driven reports and recommendations. Collaboration with other departments is essential to create effective SEO strategies and ensure comprehensive optimisation across all digital fronts. 

    Student reviews

    Coming Soon.

    Tuition fees

    Online Full time (Duration 36 Month)

    Perfect for students who would like to study on a full time basis from the ease of their home at a very reasonable price.

    12,000 $

    6,912 $ / Total Cost

    Online: Part-Time 1 (Duration 48 Month)

    Great for all-round talents who want to go full throttle in their studies but also keep up with other commitments.

    12,000 $

    7,728 $ / Total Cost

    Online: Part-Time 2 (Duration 72 Month)

    Ideal for students with a lot of work or family commitments.

    15,000 $

    8,928 $ / Total Cost

    All our study programmes include the following benefits

    • Teaching and study material
    • Marking of your end-of-module exams
    • Monthly live and recorded tutorials
    • Use of the online campus
    • Individual study coaching
    • Online exams
    • Career coaching
    • Learn English for free
    • Money back guarantee during 1st month

    Our global recognition

    IU is recognised by WES Canada and U.S., which means your degree can be converted to points in the local system for purposes of immigration, work, or studies.

    As the first EU institution in UNESCO's Global Education Coalition, IU is committed to ensuring accessible quality education to students in crisis worldwide through free online micro-credentials.

    Our company partners

    For over 20 years, IU has established partnerships with leading global companies. This offers you the chance to gain firsthand experience through internships and projects and allow us to adapt our learning content to the ever-evolving needs of the labour market. You'll benefit from an education designed to bridge the gap between theory and real-world practice, ensuring your readiness for your future career.

    Recognition

    Recognition of previous achievements

    Have you already completed a training course, studied at a university or gained work experience? Have you completed a course or a learning path through EPIBM LinkedIn Learning, and earned a certificate? Then you have the opportunity to get your previous achievements recognised, and complete your studies at EPIBM sooner.

    Save time:

    Skip individual modules or whole semesters!
    Even before you apply for a study programme, we’ll gladly check whether we can take your previous achievements into account: 100% online, no strings attached. Simply fill in our recognition application form, which you can find under the content section of each study programme's webpage, and upload it via our upload section. You can also e-mail it to us, or send it via post.
    Send an email to [email protected] to find out which previous achievements you can get recognised. You can get your previous achievements recognised during your studies. Recognition files

    F.A.Q

    Frequently Asked Questions

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