Specialised masters in AI In
Applied Artificial Intelligence in Marketing and E-Commerce
Harness the full potential of AI for enhanced market strategy and decision-making in our Applied Artificial Intelligence in Marketing and E-Commerce program. Elevate your skills to navigate the dynamic landscape of marketing and e-commerce with cutting-edge AI applications.
Overview
Learn how to become an expert marketeer
Through a combination of marketing fundamentals and technical expertise, the Masters of Applied Artificial in Marketing and E-Commerce provides expertise in the field of Artificial Intelligence applied to marketing to enable you to play a major role in business performance.
Discover how to leverage AI to its full potential, encompassing various techniques and tools to supercharge marketing strategies, analyze consumer engagement, and make informed decisions. This cutting-edge course empowers you to predict market demand and position your organization as a trendsetter.
Benefits
With AI, the world is your oyster! It is an emerging field, rapidly growing, ever evolving and watched with a keen eye by industries and markets globally. There are many benefits to an education in AI:
In demand Career
With a Bachelor in artificial intelligence you are equipped with in-demand skills in the rapidly growing field of AI. Knowledge of developing AI systems, data analysis and AI techniques makes you valuable across industries, right from healthcare, finance, tech and more. This degree prepares you for career that has multiple options for diversification. AI professionals include AI engineers, data scientists, machine learning specialists, AI consultants, researchers and more. AI is transformative technology that is revolutionising the world. With an education background in AI, you are set up in an in-demand career field with an exciting future ahead!
Innovation and advancement
Applied AI is all about finding solutions and using AI systems to make life simpler. Applied AI draws on its solid foundation in Computer Science to analyse and provide solutions for real world challenges. You are prepared to address complex problems and contribute meaningfully in domains like healthcare diagnostics, fraud detection, autonomous vehicles, personalised recommendations and more. Being able to apply AI techniques for solving tasks makes for an extremely rewarding and impactful job role!
Solving real world problems
AI aims to constantly bridge the gap between natural intelligence and machine learning - it is a field of cutting edge research, innovation and advancing technology. This makes it ever evolving, with new algorithms, models and techniques being developed. By studying AI at an undergraduate level, you gain a strong foundation in AI fundamentals that help you better understand the latest advancements. You step into a career that empowers you to push the boundaries of AI, contribute to research and development and drive innovation in the field.
Your degree summed up
All the facts and figures about your study programme at a glance
Online Study Model Degree
180 ECTS
English
Accreditation & Recognition
Accredited in line with German and European standardsZFU 1129722c180 ECTS - English
Your degree is Internationally recognised and can easily be transferred to another country
Tuition Fees & Scholarships
Starting from 3948 $ per month
Competitive online scholarships based on merit and personal circumstances
No application fees
Study Duration
any time
36 - 72 months (depending on time model)
100% International
Study at your own pace from anywhere in the world
Recommended by 96% of our graduates
According to our latest alumni survey
50,000+ students
enrolled in Germany’s largest university
Study contents
Online course overview
Our program takes you far beyond the basics, establishing a solid foundation in AI. We recognize the vital role AI plays in today's dynamic marketing and e-commerce landscape, and our curriculum is designed to equip you with the skills and knowledge to harness its full potential for enhancing the most effective strategies."
Module
ECTS
Machine Learning
5
Deep Learning
5
Reinforcement Learning
5
Inference and Causality
5
Seminar: Current Topics in AI
5
Introduction to AI in E-Commerce and Marketing
5
Demand Forecast and Inventory Control
5
AI in Marketing and Analytics
5
Personalization and Recommender Systems
5
Master Thesis
15
Admission
Entry requirements
You can commence your preferred study program at EPIBM upon meeting the specified requirements. Admission documents must be submitted in English or German; a translation is necessary if they are not originally issued in either of these two languages. Should you require assistance with translation, we can facilitate the process by connecting you with our reliable translation partners.
Careers
Your Applied Artificial Intelligence in Marketing and E-Commerce career outlook
Our program imparts a master's qualification with a heightened commercial relevance and a focus on the technology industry, ensuring that you enter the workforce thoroughly equipped and confident in your capabilities. Upon completion of this program, you will be prepared to assume various job roles, including:
AI Developer
In the role of an AI developer with a focus on marketing, your specialized skill set involves the creation of precise marketing campaigns, customization of customer experiences, and optimization of marketing efforts. Your expertise aligns with strategic approaches in both marketing and e-commerce, utilizing AI-driven analytics and insights.
AI Product Owner
In the capacity of a Product Owner for e-commerce, your role encompasses the comprehensive oversight of a multidimensional artificial intelligence solution within the e-commerce market. This involves formulating a comprehensive product vision, strategy, and roadmap, aligning its operational, business, marketing, and financial facets to optimize its value and competitive advantage.
AI Consultant
From the planning of AI integration to its execution, your role involves guiding the organization through the seamless integration of AI into its operations. This establishes a foundation for a data-driven AI strategy that aligns with the e-commerce goals, ultimately fostering sustained growth in the online marketplace. In the capacity of an AI consultant, you will formulate a custom-made AI roadmap for your e-commerce brand. This roadmap includes delineating the AI vision, conducting a readiness assessment, and establishing the essential technology and data infrastructure.
Student reviews
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Saul Goodman
Ceo & Founder
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Sara Wilsson
Designer
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Store Owner
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Matt Brandon
Freelancer
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Entrepreneur
Tuition fees
Online Study models & fees for your Master degree in Applied Artificial Intelligence in Marketing and E-Commerce
Depending on your personal or professional circumstances, you may want to complete your studies as quickly as possible, or you may prefer a more flexible study program that is less time-consuming. That's why we offer part-time options for all our study programs, allowing you to study alongside your professional or personal commitments. We adjust your study fees based on your chosen time model. If you find it challenging to complete your program within the given time, no worries! If you realize that you need more time, you can easily switch to another time model with one month's notice before the end of the month. There are no registration or administration fees charged when you apply for admission – you will only be charged once your studies have commenced. If, for any reason, you are not admitted to a program due to not meeting the admission requirements, no fees will be charged.
Depending on your personal or professional circumstances, you may want to complete your studies as quickly as possible, or you may prefer a more flexible study program that is less time-consuming. That's why we offer part-time options for all our study programs, allowing you to study alongside your professional or personal commitments. We adjust your study fees based on your chosen time model. If you find it challenging to complete your program within the given time, no worries! If you realize that you need more time, you can easily switch to another time model with one month's notice before the end of the month. There are no registration or administration fees charged when you apply for admission – you will only be charged once your studies have commenced. If, for any reason, you are not admitted to a program due to not meeting the admission requirements, no fees will be charged.
Online: Fulltime (Duration 12 Month)
Perfect for those who want to hit the ground running and learn at the fastest pace possible. Starting from:
10,000 $
3,948 $ / Total CostOnline: Part Time 1 (Duration 18 Month)
Ideal for students with a lot of work or family commitments. This plan also reduces monthly study costs. Starting from:
12,000 $
4,604 $ / Total CostOnline: Part Time 2 (Duration 24 Month)
Great for all-round talents who want to go full throttle in their studies but also keep up with other commitments. Starting from:
12,500 $
4,800 $ / Total CostAll our study programmes include the following benefits
- Teaching and study material
- Marking of your end-of-module exams
- Monthly live and recorded tutorials
- Use of the online campus
- Individual study coaching
- Online exams
- Career coaching
- Learn English for free
- Money back guarantee during 1st month
Our global recognition
IU is recognised by WES Canada and U.S., which means your degree can be converted to points in the local system for purposes of immigration, work, or studies.
As the first EU institution in UNESCO's Global Education Coalition, IU is committed to ensuring accessible quality education to students in crisis worldwide through free online micro-credentials.
Our company partners
For over 20 years, IU has established partnerships with leading global companies. This offers you the chance to gain firsthand experience through internships and projects and allow us to adapt our learning content to the ever-evolving needs of the labour market. You'll benefit from an education designed to bridge the gap between theory and real-world practice, ensuring your readiness for your future career.
Recognition
Recognition of previous achievements
Have you already completed a training course, studied at a university or gained work experience? Have you completed a course or a learning path through EPIBM LinkedIn Learning, and earned a certificate? Then you have the opportunity to get your previous achievements recognised, and complete your studies at EPIBM sooner.
Save time:
Skip individual modules or whole semesters!
Even before you apply for a study programme, we’ll gladly check whether we can take your previous achievements into account: 100% online, no strings attached. Simply fill in our recognition application form, which you can find under the content section of each study programme's webpage, and upload it via our upload section. You can also e-mail it to us, or send it via post.
Send an email to [email protected] to find out which previous achievements you can get recognised. You can get your previous achievements recognised during your studies.
Recognition files
Autonomous vehicles developer
With AI, the world is your oyster! It is an emerging field, rapidly growing, ever evolving and watched with a keen eye by industries and markets globally. There are many benefits to an education in AI:
That’s why after graduating, you’ll be able to apply your professional skills and knowledge, and work for development teams at any sector you find appealing.
Augmented reality (AR/VR) developer
Virtual (or augmented) reality isn’t all just fun and games, as great and enjoyable as that aspect is. It can also be used for groundbreaking social and psychological research, defensive purposes and therapy.
With an Applied Artificial Intelligence degree from IU University of Applied Sciences, you can take part in this vital field of technological development, and work on a wide variety of interesting projects.
Change what the world thinks about the possibilities that AI offers, and make a real difference in people’s lives, while enjoying every step of the process.
F.A.Q
Frequently Asked Questions
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