Specialised bachelors in AI in Business In
AI in Business - Marketing & E-Commerce
Study marketing and e-commerce with AI online - flexible, start anytime! Transform businesses with AI integration from anywhere.IU's BSc AI in Business - Marketing and E-commerce online programme blends deep knowledge in artificial intelligence with practical skills in marketing and e-commerce. Learn to leverage innovative AI technologies to optimise marketing strategies, analyse customer behaviour, develop personalised campaigns, and design successful e-commerce platforms. Our maximum flexibility allows you to tailor your education to fit your schedule.
Overview
Start your online Bachelor in AI in Business – Marketing & E-Commerce
IU's BSc AI in Business - Marketing and E-commerce online programme blends deep knowledge in artificial intelligence with practical skills in marketing and e-commerce. Learn to leverage innovative AI technologies to optimise marketing strategies, analyse customer behaviour, develop personalised campaigns, and design successful e-commerce platforms. Our maximum flexibility allows you to tailor your education to fit your schedule. With this programme, you can:
Learn to use AI as a tool to increase efficiency and drive digital transformation in companies, developing future-oriented solutions in the field of marketing and e-commerce.
In our bachelors in AI in Business - Marketing and E-commerce online programme, you’ll acquire the following soft skills:
… and also these essential hard skills:
Benefits
With AI, the world is your oyster! It is an emerging field, rapidly growing, ever evolving and watched with a keen eye by industries and markets globally. There are many benefits to an education in AI:
In demand Career
With a Bachelor in artificial intelligence you are equipped with in-demand skills in the rapidly growing field of AI. Knowledge of developing AI systems, data analysis and AI techniques makes you valuable across industries, right from healthcare, finance, tech and more. This degree prepares you for career that has multiple options for diversification. AI professionals include AI engineers, data scientists, machine learning specialists, AI consultants, researchers and more. AI is transformative technology that is revolutionising the world. With an education background in AI, you are set up in an in-demand career field with an exciting future ahead!
Innovation and advancement
Applied AI is all about finding solutions and using AI systems to make life simpler. Applied AI draws on its solid foundation in Computer Science to analyse and provide solutions for real world challenges. You are prepared to address complex problems and contribute meaningfully in domains like healthcare diagnostics, fraud detection, autonomous vehicles, personalised recommendations and more. Being able to apply AI techniques for solving tasks makes for an extremely rewarding and impactful job role!
Solving real world problems
AI aims to constantly bridge the gap between natural intelligence and machine learning - it is a field of cutting edge research, innovation and advancing technology. This makes it ever evolving, with new algorithms, models and techniques being developed. By studying AI at an undergraduate level, you gain a strong foundation in AI fundamentals that help you better understand the latest advancements. You step into a career that empowers you to push the boundaries of AI, contribute to research and development and drive innovation in the field.
Your degree summed up
All the facts and figures about your study programme at a glance
Online Study Model Degree
180 ECTS
English
Accreditation & Recognition
Accredited in line with German and European standardsZFU 1129722c180 ECTS - English
Your degree is Internationally recognised and can easily be transferred to another country
Tuition Fees & Scholarships
Starting from 6912 $ per month
Competitive online scholarships based on merit and personal circumstances
No application fees
Study Duration
any time
36 - 72 months (depending on time model)
100% International
Study at your own pace from anywhere in the world
Recommended by 96% of our graduates
According to our latest alumni survey
50,000+ students
enrolled in Germany’s largest university
Study contents
Course Study Content
Module
ECTS
Business 101
5
Artificial Intelligence
5
Introduction to NLP
5
International Marketing
5
Project: AI Excellence with Creative Prompting Techniques
5
Electives D
5
Introduction to Academic Work
5
Principles of Management
5
Advanced NLP: Generative AI in Business Applications
5
Online Marketing
5
Project: AI Product Commercialisation
5
Electives D
5
Deep Learning in Business Contexts: Predictive Analytics
5
Ethics and Legal Aspects in AI
5
Advanced Data Analysis
5
Social Media Marketing
5
Project: NLP in Business Applications: Customer Service Automation and Sentiment Analysis
5
Electives D
5
Business Intelligence and Data Visualization
5
Change Management
5
Augmented, Mixed and Virtual Reality
5
Project: Marketing Analytics
5
Project: AI Change Management
5
Electives D
5
AI Talent Development
5
Process Automation
5
Data Analytics and Big Data
5
User Experience
5
Project: Generative AI in an Enterprise Context
5
Electives D
5
Seminar: Ethical Innovation
5
Seminar: AI in Marketing & E-Commerce
5
Project: Low-Code Development
5
Electives D
5
Bachelor Thesis
10
Project: Digital Business Models
5
Project: Business Intelligence
5
Intercultural and Ethical Decision-Making
5
Digital Skills
5
Interaction and Communication in Organisations
5
Seminar: Current Topics in Digitalization
5
Admission
Entry requirements
General Academic requirements
Depending on your situation, you might have to provide additional documents or meet additional requirements. If that’s the case, our admissions team will let you know after you start your application.
Depending on your personal circumstances, you might be required to provide proof of your English language proficiency. Your skills would need to match the B2 level of the Common European Framework (CEF).
Is English your native language, or have you graduated from an English-speaking school or university?
Then you do not need to prove your English language proficiency.
Careers
Your Bachelor AI in Business – Marketing & E-Commerce career outlook
In today’s AI powered world, there’s tons of opportunities for graduates with expertise in AI in Business niches. You can hope to land a variety of job roles such as:
AI Marketing Specialist:
As an AI Marketing Specialist, you work at the intersection of AI and marketing to develop data-driven decisions and strategies that optimise marketing performance. Your role involves identifying trends and insights to recognise patterns in customer and market behaviour, implementing AI tools and technologies, and conducting A/B tests. You are responsible for customer analysis, segmentation, and reporting. By optimising marketing campaigns and using automation solutions, you contribute to making marketing activities more effective, efficient, and personalised, enhancing customer loyalty, increasing revenue, and boosting brand awareness.
AI Customer Relationship Manager:
As an AI Customer Relationship Manager, you design and optimise customer-centric strategies using AI. You analyse extensive data on customer interactions to identify behavioural patterns and create personalised customer experiences. Implementing chatbots for 24/7 support, predictive analytics for proactive engagement, and evaluating customer feedback are all part of your responsibilities. Your objective is to build long-term, valuable relationships between customers and the company, targeting customers effectively to enhance their loyalty.
AI Product Marketing Manager:
In the role of AI Product Marketing Manager, you develop and implement marketing strategies for AI-powered products. Your tasks include market research, competitive analysis, and product positioning to highlight key features and successfully position the brand. You devise marketing strategies, including campaign planning, content development, and audience targeting, and create launch strategies. Collaboration with cross-functional teams such as product development, sales, and marketing is essential, as is supporting the sales team with materials, training, and relevant information. Performance analysis is key to continually refining your strategies and ensuring the product’s market success.
Student reviews
Coming Soon.
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Saul Goodman
Ceo & Founder
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Sara Wilsson
Designer
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Jena Karlis
Store Owner
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Matt Brandon
Freelancer
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John Larson
Entrepreneur
Tuition fees
Online Study models & fees for your Bachelor degree in AI inBusiness - Marketing & E-Commerce
Depending on your personal or professional circumstances, you may desire to complete your studies as expeditiously as possible, or you may prefer a more flexible study program that is less time-consuming. That’s why we offer part-time options for all our study programs, allowing you to pursue your education alongside professional or personal commitments. We adjust your study fees based on your chosen time model.
If you find it challenging to complete your program within the given timeframe, no worries! If you realize that you need more time, you can easily switch to another time model with one month's notice before the end of the month.
There are no registration or administration fees charged when you apply for admission – fees are only applicable once your studies have commenced. If, for any reason, you are not admitted to a program due to not meeting the admission requirements, no fees will be charged.
Online-Fulltime (Duration 36 Month)
Perfect for those who want to hit the ground running and learn at the fastest pace possible. Starting from:
11,000 $
6,912 $ / Total CostOnline: Part Time 1 (Duration 48 Month)
Great for all-round talents who want to go full throttle in their studies but also keep up with other commitments. Starting from:
12,000 $
7,728 $ / Total CostOnline-Part-Time II (Duration 72 Month)
Ideal for students with a lot of work or family commitments. This plan also reduces monthly study costs. Starting from:
15,000 $
8,928 $ / Total CostAll our study programmes include the following benefits
- Teaching and study material
- Marking of your end-of-module exams
- Monthly live and recorded tutorials
- Use of the online campus
- Individual study coaching
- Online exams
- Career coaching
- Learn English for free
- Money back guarantee during 1st month
Our global recognition
IU is recognised by WES Canada and U.S., which means your degree can be converted to points in the local system for purposes of immigration, work, or studies.
As the first EU institution in UNESCO's Global Education Coalition, IU is committed to ensuring accessible quality education to students in crisis worldwide through free online micro-credentials.
Our company partners
For over 20 years, IU has established partnerships with leading global companies. This offers you the chance to gain firsthand experience through internships and projects and allow us to adapt our learning content to the ever-evolving needs of the labour market. You'll benefit from an education designed to bridge the gap between theory and real-world practice, ensuring your readiness for your future career.
Recognition
Recognition of previous achievements
Have you already completed a training course, studied at a university or gained work experience? Have you completed a course or a learning path through EPIBM LinkedIn Learning, and earned a certificate? Then you have the opportunity to get your previous achievements recognised, and complete your studies at EPIBM sooner.
Save time:
Skip individual modules or whole semesters!
Even before you apply for a study programme, we’ll gladly check whether we can take your previous achievements into account: 100% online, no strings attached. Simply fill in our recognition application form, which you can find under the content section of each study programme's webpage, and upload it via our upload section. You can also e-mail it to us, or send it via post.
Send an email to [email protected] to find out which previous achievements you can get recognised. You can get your previous achievements recognised during your studies.
Recognition files
Autonomous vehicles developer
With AI, the world is your oyster! It is an emerging field, rapidly growing, ever evolving and watched with a keen eye by industries and markets globally. There are many benefits to an education in AI:
That’s why after graduating, you’ll be able to apply your professional skills and knowledge, and work for development teams at any sector you find appealing.
Augmented reality (AR/VR) developer
Virtual (or augmented) reality isn’t all just fun and games, as great and enjoyable as that aspect is. It can also be used for groundbreaking social and psychological research, defensive purposes and therapy.
With an Applied Artificial Intelligence degree from IU University of Applied Sciences, you can take part in this vital field of technological development, and work on a wide variety of interesting projects.
Change what the world thinks about the possibilities that AI offers, and make a real difference in people’s lives, while enjoying every step of the process.
F.A.Q
Frequently Asked Questions
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