Marketing & Communication In
Digital Marketing
Capture your target audience in the online realm with a Master's degree in Digital Marketing. Gain the expertise to excel in the dynamic world of digital marketing and make a significant impact on your audience.
Overview
Start your Masters in Digital Marketing online
Our Master's degree program in Digital Marketing comprehensively covers everything you need to know about captivating your target audience in today's digital landscape. Whether you opt for the 120 ECTS or the 60 ECTS program, you will explore key pillars of result-driven marketing, including performance marketing, digital analytics, digital marketing strategy, and project management in the digital realm. Enhance your digital marketing skills and foster creative thinking. Acquire agile work methods and other tools to cultivate a holistic approach. Conclude your studies by selecting elective modules, allowing you to specialize in specific areas that align with your passion, whether it's digital strategy, web analytics, or marketing management.
Benefits
With AI, the world is your oyster! It is an emerging field, rapidly growing, ever evolving and watched with a keen eye by industries and markets globally. There are many benefits to an education in AI:
In demand Career
With a Bachelor in artificial intelligence you are equipped with in-demand skills in the rapidly growing field of AI. Knowledge of developing AI systems, data analysis and AI techniques makes you valuable across industries, right from healthcare, finance, tech and more. This degree prepares you for career that has multiple options for diversification. AI professionals include AI engineers, data scientists, machine learning specialists, AI consultants, researchers and more. AI is transformative technology that is revolutionising the world. With an education background in AI, you are set up in an in-demand career field with an exciting future ahead!
Innovation and advancement
Applied AI is all about finding solutions and using AI systems to make life simpler. Applied AI draws on its solid foundation in Computer Science to analyse and provide solutions for real world challenges. You are prepared to address complex problems and contribute meaningfully in domains like healthcare diagnostics, fraud detection, autonomous vehicles, personalised recommendations and more. Being able to apply AI techniques for solving tasks makes for an extremely rewarding and impactful job role!
Solving real world problems
AI aims to constantly bridge the gap between natural intelligence and machine learning - it is a field of cutting edge research, innovation and advancing technology. This makes it ever evolving, with new algorithms, models and techniques being developed. By studying AI at an undergraduate level, you gain a strong foundation in AI fundamentals that help you better understand the latest advancements. You step into a career that empowers you to push the boundaries of AI, contribute to research and development and drive innovation in the field.
Your degree summed up
All the facts and figures about your study programme at a glance
Online Study Model Degree
180 ECTS
English
Accreditation & Recognition
Accredited in line with German and European standardsZFU 1129722c180 ECTS - English
Your degree is Internationally recognised and can easily be transferred to another country
Tuition Fees & Scholarships
Starting from 3948 $ per month
Competitive online scholarships based on merit and personal circumstances
No application fees
Study Duration
any time
36 - 72 months (depending on time model)
100% International
Study at your own pace from anywhere in the world
Recommended by 96% of our graduates
According to our latest alumni survey
50,000+ students
enrolled in Germany’s largest university
Study contents
Masters in Digital Marketing Online course overview
The Master’s in Digital Marketing degree program is crafted to cultivate both your essential theoretical knowledge and practical skills in the digital marketing field. Through courses covering online and social media marketing, performance marketing, and digital analytics and strategies, you will amass a robust knowledge base to draw upon for future career endeavors. Exploring topics related to digital environments, such as digitalization, ethics, and globalization, is integral to the program, providing a necessary background for the field. Once you've established a firm foundation, you will have the opportunity to choose your own area of specialization based on your desired expertise. Whether it's in mobile marketing, SEO (search engine optimization), SEA (search engine advertising), or innovation and entrepreneurship, a diverse array of elective modules awaits your selection.
Module
ECTS
Online and Social Media Marketing
5
Performance Marketing: Search and Social
5
Performance Marketing: Affiliate and Mail
5
Digital Analytics and Strategies
5
Applied Research
5
Project: Agile Online Marketing
5
Seminar: Marketing Responsibility
5
Elective A
10
Master Thesis
15
SEA and Social Media Marketing
10
Data Driven Marketing and Controlling
10
Mobile Marketing
10
E-Commerce
10
Innovation and Entrepreneurship
10
Product Development and Design Thinking
10
Sales, Pricing and Brand Management
10
Artificial Intelligence
10
Communication and Public Relations
10
Salesforce Consultant Specialization
10
Salesforce Developer Specialization
10
Process Management with Scrum
10
Project Management with Prince2
10
Big Data Applications
10
Data Science and Analytics
10
Business Analyst
10
Communitymanagement and Online-communication
10
Social Media Creation
10
Neuromarketing
10
Social Media Campaigns and Storytelling
10
Growth Hacking and Conversion Rate Optimization
10
Consumer Behaviour and Digital Business Models
10
AI and Mastering AI Prompting
10
Admission
Entry requirements
You can commence your preferred study program at EPIBM upon meeting the specified requirements. Admission documents must be submitted in English or German; a translation is necessary if they are not originally issued in either of these two languages. Should you require assistance with translation, we can facilitate the process by connecting you with our reliable translation partners.
Careers
Your Digital Marketing career outlook
Once you’ve completed your studies in the Digital Marketing online Master’s programme, and established your expertise in the field, you can expect excellent career opportunities across a wide range of industries, with plenty of options to advance into a managerial position. Some of the jobs you could pursue include…
Digital Marketing Manager
As an online marketing manager, you’ll work as a marketing all-rounder, responsible for making your company's website or online store have a real impact in the digital realm. To do so, you’ll work on optimising reach and conversion rates, align campaigns across channels, carry out strategic marketing planning and take care of the timing and budgeting of various marketing measures. You might also work in a specialised function of this role, for example as an Online Marketing Manager for SEA, where your work will be focused on one area: in this case, search engine ads and advertising.
Head of Digital Marketing
As head of online marketing, you’ll act as a manager in the online marketing department of a company. In this position, you won’t be working on one specific focus area, but instead have a holistic view of the online marketing efforts. Based on data, you’ll need to take operational decisions in day-to-day business activities. You’ll know how to measure success and how to interpret metrics (e.g. CPC, ROAS, AOV, etc.). Your tasks will also include management and leadership decisions.
Performance Marketing Specialist
Performance marketing specialists are experts who approach and align online marketing in a performance-oriented way. In this position, your focus will be on the conversion rate and thus, for example, on the question of how prospects can become customers. You’ll plan and optimise the marketing budget to maximise the CPA (cost per acquisition) rate. In doing so, you’ll need to create and analyse campaigns through key performance indicators. In addition to developing the marketing communication strategy, you’ll need to constantly test all marketing activities and develop new channels for growth.
Student reviews
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Saul Goodman
Ceo & Founder
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Sara Wilsson
Designer
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Jena Karlis
Store Owner
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Matt Brandon
Freelancer
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John Larson
Entrepreneur
Tuition fees
Online Study models & fees for your MBA degree in Master of Business Administration
Depending on your personal or professional circumstances, you may desire to complete your studies as expeditiously as possible, or you may prefer a more flexible study program that is less time-consuming. That’s why we offer part-time options for all our study programs, allowing you to pursue your education alongside professional or personal commitments. We adjust your study fees based on your chosen time model.
If you find it challenging to complete your program within the given timeframe, no worries! If you realize that you need more time, you can easily switch to another time model with one month's notice before the end of the month.
There are no registration or administration fees charged when you apply for admission – fees are only applicable once your studies have commenced. If, for any reason, you are not admitted to a program due to not meeting the admission requirements, no fees will be charged.
Online Fulltime (Duration 12 Month)
Perfect for those who want to hit the ground running and learn at the fastest pace possible. Starting from:
10,000 $
3,948 $ / Total CostOnline: Part-Time 2 (Duration 18 Month)
Great for all-round talents who want to go full throttle in their studies but also keep up with other commitments. Starting from:
11,507 $
4,604 $ / Total CostOnline: Part Time 1 (Duration 24 Month)
Ideal for students with a lot of work or family commitments. This plan also reduces monthly study costs. Starting from:
13,000 $
4,604 $ / Total CostAll our study programmes include the following benefits
- Teaching and study material
- Marking of your end-of-module exams
- Monthly live and recorded tutorials
- Use of the online campus
- Individual study coaching
- Online exams
- Career coaching
- Learn English for free
- Money back guarantee during 1st month
Our global recognition
IU is recognised by WES Canada and U.S., which means your degree can be converted to points in the local system for purposes of immigration, work, or studies.
As the first EU institution in UNESCO's Global Education Coalition, IU is committed to ensuring accessible quality education to students in crisis worldwide through free online micro-credentials.
Our company partners
For over 20 years, IU has established partnerships with leading global companies. This offers you the chance to gain firsthand experience through internships and projects and allow us to adapt our learning content to the ever-evolving needs of the labour market. You'll benefit from an education designed to bridge the gap between theory and real-world practice, ensuring your readiness for your future career.
Recognition
Recognition of previous achievements
Have you already completed a training course, studied at a university or gained work experience? Have you completed a course or a learning path through EPIBM LinkedIn Learning, and earned a certificate? Then you have the opportunity to get your previous achievements recognised, and complete your studies at EPIBM sooner.
Save time:
Skip individual modules or whole semesters!
Even before you apply for a study programme, we’ll gladly check whether we can take your previous achievements into account: 100% online, no strings attached. Simply fill in our recognition application form, which you can find under the content section of each study programme's webpage, and upload it via our upload section. You can also e-mail it to us, or send it via post.
Send an email to [email protected] to find out which previous achievements you can get recognised. You can get your previous achievements recognised during your studies.
Recognition files
Autonomous vehicles developer
With AI, the world is your oyster! It is an emerging field, rapidly growing, ever evolving and watched with a keen eye by industries and markets globally. There are many benefits to an education in AI:
That’s why after graduating, you’ll be able to apply your professional skills and knowledge, and work for development teams at any sector you find appealing.
Augmented reality (AR/VR) developer
Virtual (or augmented) reality isn’t all just fun and games, as great and enjoyable as that aspect is. It can also be used for groundbreaking social and psychological research, defensive purposes and therapy.
With an Applied Artificial Intelligence degree from IU University of Applied Sciences, you can take part in this vital field of technological development, and work on a wide variety of interesting projects.
Change what the world thinks about the possibilities that AI offers, and make a real difference in people’s lives, while enjoying every step of the process.
F.A.Q
Frequently Asked Questions
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